Gerardo Reyes Ruiz

Gerardo Reyes Ruiz . He is an Actuary by training from the Faculty of Sciences-UNAM; he studied a Specialty in Econometrics in the Postgraduate Studies Division of the Faculty of Economics-UNAM; He obtained a Master's and Doctorate (with a scholarship from CONACYT and the Carolina Foundation) in Business Studies (actuarial profile) from the Faculty of Economics and Business of the University of Barcelona, Spain. In the Doctorate he graduated with the highest honors awarded to a thesis of this nature, that is, he obtained the qualification of Excellent Cum Laude. Later he did a postdoctoral stay at the Center for Economic, Administrative, and Social Studies (CIECAS) of the National Polytechnic Institute (IPN). His work experience has been in public education institutions (UNAM, UAEM, IPN, Centro de Estudios Superiores Navales-CESNAV) where he has taught classes in Bachelor's, Specialty, Master's, and Doctorate degrees. In some of these institutions, he developed several research projects, including Basic Science, forming and creating Research Networks (both nationally and internationally). All this accumulated experience allowed him to enter the National System of Researchers (SNI), Social Area, of Mexico (he has the appointment of Level I National Researcher). He is currently attached to the Center for Superior Naval Studies (CESNAV), in Mexico.

Publications

QR Multilevel Codes to Reduce Cybersecurity Risks in the Logistics of Freight Transport in Ports
QR Multilevel Codes to Reduce Cybersecurity Risks in the Logistics of Freight Transport in Ports
Gerardo Reyes Ruiz. © 2024. 28 pages.
A country's national security depends on many combined and constantly changing factors. However, one of the most preponderant aspects is the access control of goods and...
The Study of Cardiology Through an Augmented Reality-Based System
The Study of Cardiology Through an Augmented Reality-Based System
Gerardo Reyes Ruiz. © 2024. 25 pages.
This chapter presents an augmented reality project applied to the study of cardiology, which is crystallized through a system known as service-oriented architecture (SOA). This...
Using Organizational Culture to Resolve Business Challenges
Using Organizational Culture to Resolve Business Challenges
Gerardo Reyes Ruiz. © 2023. 298 pages.
Small and Medium Enterprises (SMEs) face numerous challenges in today's ever-changing business landscape, including excessive bureaucracy, limited government support, and...
Augmented Reality as an Innovative Tool for the Training of Bilingual Education Teachers in Primary Schools
Augmented Reality as an Innovative Tool for the Training of Bilingual Education Teachers in Primary Schools
Gerardo Reyes Ruiz. © 2023. 30 pages.
Children know a language when they associate words with images and sounds—this facilitates the assimilation of knowledge. This research uses applications based on augmented...
Aversion of a Person Facing the Risk of Failure When Starting a Business in Mexico: An Approach Through Some Educational Factors
Aversion of a Person Facing the Risk of Failure When Starting a Business in Mexico: An Approach Through Some Educational Factors
Gerardo Reyes Ruiz. © 2023. 32 pages.
The low quality of current jobs in Mexico and their scarcity have led to the need to undertake. Consequently, people have ceased to be employees to become entrepreneurs. However...
Scientific/Technological Human Resources as a Success Factor in the Organizational Culture of SMEs: A Longitudinal Study for a Maquiladora Company
Scientific/Technological Human Resources as a Success Factor in the Organizational Culture of SMEs: A Longitudinal Study for a Maquiladora Company
Gerardo Reyes Ruiz. © 2023. 34 pages.
Globalization demands better prepared students and Mexico should not remain indifferent to these demands. Thus, the objective of this case study is to show first-hand information...
Development and Validation of the Scale of Intergenerational Conflict in Organizations
Development and Validation of the Scale of Intergenerational Conflict in Organizations
María de Lourdes Elena García Vargas, Maria Teresa De la Garza, Gerardo Reyes Ruiz. © 2023. 21 pages.
The study validates a scale that allows the exploration of intergenerational conflict in organizations. To validate the questionnaire, the descriptive statistics of the sample...
Difference Between the Real and Estimated Size of a Company: A Potential Cause of Tax Evasion
Difference Between the Real and Estimated Size of a Company: A Potential Cause of Tax Evasion
Gerardo Reyes Ruiz. © 2023. 32 pages.
Small and medium-sized enterprises (SMEs) hold a crucial role in modern economies, contributing significantly to wealth generation and job creation. This study aims to explore...
Augmented Reality as an Efficient Marketing Strategy in a New Consumption Model During the COVID-19 Pandemic
Augmented Reality as an Efficient Marketing Strategy in a New Consumption Model During the COVID-19 Pandemic
Gerardo Reyes Ruiz. © 2022. 30 pages.
The technology known as augmented reality (AR) adds virtual elements to a real physical environment observed through a screen of a mobile device. This innovative and relatively...