Ivana S. Domazet

Ivana S. DomazetIvana Domazet is a Principal Research Fellow at the Institute of Economic Sciences and Professor at the Faculty for Banking, Insurance and Finance, Union University. She teaches courses on Marketing Management, Market Research and Competitiveness Enhancement (postgraduate studies). Her scientific interest refers to: Improving Competitiveness, National Branding, Marketing Research and Strategy, CRM and Strategic Management. She published a numerous papers related to foregoing topics. She is President of Scientific Council at the Institute of Economic Sciences, Vice-president of Board member of the Institute of Economics Sciences, Board member of the Institute of Social Science, member of Serbian Scientific Association of Economists and Serbian Marketing Association.

Publications

Digital Progress and Information Society: Evidence From EU Countries and Serbia
Digital Progress and Information Society: Evidence From EU Countries and Serbia
Ivana S. Domazet, Darko Marjanović. © 2024. 20 pages.
The chapter aims to show the development of the information society in the EU countries, its digital progress, and its repercussions on the economy of Serbia as a country that is...
Economic Measures for Mitigation of the Consequences of COVID-19: Evidence From Serbia
Economic Measures for Mitigation of the Consequences of COVID-19: Evidence From Serbia
Darko Marjanović, Ivana Domazet. © 2023. 20 pages.
The outbreak of global health and, consequently, the economic crisis caused by the COVID-19 pandemic interrupted five years of positive economic trends in Serbia. To preserve...
What Drives the Levels of Digital Entrepreneurial Competencies of University Students?: A Research Roadmap and Preliminary Results
What Drives the Levels of Digital Entrepreneurial Competencies of University Students?: A Research Roadmap and Preliminary Results
Vladimir M. Simović, Ivana S. Domazet. © 2023. 18 pages.
The purpose of this chapter is to provide a methodological framework for assessing digital entrepreneurial competencies (DEC) of university students and to point out the...
Innovation and ICT: Key Factors of Successful Business
Innovation and ICT: Key Factors of Successful Business
Ivana S. Domazet, Darko Marjanović, Deniz Ahmetagić, Jadranka Stantić. © 2023. 19 pages.
The research carried out in the chapter aims to analyze the importance of innovation and ICT as key factors of successful business, that is, to what extent innovation and ICT...
Internet Marketing: Factor of Improving SME Business in Serbia
Internet Marketing: Factor of Improving SME Business in Serbia
Ivana S. Domazet, Marija Lazarević-Moravčević. © 2022. 21 pages.
This chapter aims to analyze the presence of modern technology solutions in the marketing communication of small and medium enterprises (SMEs) in Serbia. The chapter points out...
“Belt and Road” Initiative as a Development Chance for the Western Balkan Countries: The Case of Serbia
“Belt and Road” Initiative as a Development Chance for the Western Balkan Countries: The Case of Serbia
Darko Marjanović, Isidora Beraha, Ivana Domazet. © 2022. 22 pages.
Foreign direct investment (FDI) is a very important element of economic integration because it creates an opportunity for accelerated development, technological innovation, and...
An Overview of the Frameworks for Measuring the Digital Competencies of College Students: A European Perspective
An Overview of the Frameworks for Measuring the Digital Competencies of College Students: A European Perspective
Vladimir M. Simović, Ivana S. Domazet. © 2021. 24 pages.
The purpose of this chapter is to analyze the options for measuring the digital entrepreneurial competencies the college students acquire during the course of their formal...
Foreign Direct Investments: A Key Factor for Business Globalization
Foreign Direct Investments: A Key Factor for Business Globalization
Darko Marjanović, Ivana S. Domazet. © 2021. 21 pages.
Foreign direct investment is considered an effective way to enhance a country's comparative advantages. They are also a significant source of economic development...
The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution
The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution
Ivana S. Domazet, Vladimir M. Simović. © 2020. 16 pages.
The purpose of this chapter is to measure the performance of a non-formal educational institution's website using Google Analytics data and data obtained in a separate...
Digital Marketing and Service Industry: Digital Marketing in the Banking Industry
Digital Marketing and Service Industry: Digital Marketing in the Banking Industry
Ivana S. Domazet, Sladjana Neogradi. © 2019. 21 pages.
The aim of this chapter is to investigate the impact of the implementation of digital sales channels on improving the bank's business performance (i.e., improving the market...
Food Safety From Consumer Perspective: Consumer Confidence in Food Safety
Food Safety From Consumer Perspective: Consumer Confidence in Food Safety
Ivana Domazet, Nenad Djokić. © 2019. 21 pages.
Consumer perception is one of the aspects from which food safety can be considered. This view of food safety, named in the literature as subjective safety, does not necessarily...
Food Safety From Consumer Perspective: Consumer Confidence in Food Safety
Food Safety From Consumer Perspective: Consumer Confidence in Food Safety
Ivana Domazet, Nenad Djokić. © 2018. 21 pages.
Consumer perception is one of the aspects from which food safety can be considered. This view of food safety, named in the literature as subjective safety, does not necessarily...
FDI as a Factor of Improving the Competitiveness of Developing Countries: FDI and Competitiveness
FDI as a Factor of Improving the Competitiveness of Developing Countries: FDI and Competitiveness
Ivana S. Domazet, Darko M. Marjanović. © 2018. 23 pages.
In the process of globalization of the world economy, foreign direct investment has a significant impact on economic growth and development of the national economy. To adequately...
Management and Utilisation of Natural Resources in Special Nature Reserves: A Case Study
Management and Utilisation of Natural Resources in Special Nature Reserves: A Case Study
Božo Drašković, Jovan Zubović, Ivana Domazet. © 2014. 17 pages.
Special nature reserves are particularly regulated land areas designated for protection and utilization of natural resources at their disposal. In this chapter, the authors...
Management and Utilisation of Natural Resources in Special Nature Reserves: A Case Study
Management and Utilisation of Natural Resources in Special Nature Reserves: A Case Study
Božo Draškovic, Jovan Zubovic, Ivana Domazet. © 2013. 17 pages.
Special nature reserves are particularly regulated land areas designated for protection and utilization of natural resources at their disposal. In this chapter, the authors...