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About Us

Jihad Mohammad

Jihad Mohammad is a senior lecturer at International Business School, UTM, Malaysia. He has received his DBA degree from Universiti Kebangsaan Malaysia. He has presented papers at various international and national conferences and published articles in peer-reviewed international journals such as, Journal of Islamic Marketing; Asia Pacific Journal of Marketing and Logistics, and Asian Academy of Management Journal.

Publications

Driving Green Consumerism Through Strategic Sustainability Marketing

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green...

Sustainable Development Values: What Do We Know From Developing Country Perspective?

There is a great difference between developed and developing nations' perception about sustainability development values. As such, it is expected that the current sustainable...