Maher Georges Elmashhara

Maher Georges Elmashhara holds a Ph.D. in Business Administration with a specialization in Marketing from the University of Minho (Portugal). He also holds a Bachelor’s and Master’s degrees in Economics – Specialization of Business Administration – from Tishreen University (Syria). His research interests focus on consumer behavior and psychology, sensory marketing, retailing, and health marketing. His work has been published in international journals including International Journal of Retail & Distribution Management, and Journal of Consumer Marketing, and has presented in major international marketing conferences such as the Academy of Marketing Science World Marketing Congress, the Recent Advances in Retailing and Consumer Services Conference, and EBES Conference. In addition, he has made a research stay at the University of Maribor (Slovenia).


Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Ana Maria Soares, Maher Georges Elmashhara. © 2020. 424 pages.
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide...
Future Research Directions in Sensory Marketing
Maher Georges Elmashhara, Nada Elbishbishy. © 2020. 23 pages.
Although retail atmospherics has been an active field of study, further research is needed to address the role that sensory marketing plays in the retailing sector. This chapter...