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About Us

Manish Kumar

Manish Bisht is a Professor and Director at Graphic Era Hill University, Halwani. He has more than 25 years of experience in teaching. He is an MBA, PhD and fellow from IIM Kashipur. He is an expert in Strategic Marketing and Strategic Management, Advertisement, and Consumer Behaviour.

Publications

Applications of Artificial Intelligence in Marketing

How artificial intelligence (AI) develops has changed the character of today's corporate setting. Artificial intelligence is very useful in the marketing industry since it...

Normative Concerns in Neuromarketing

A relatively new emerging research field called neuromarketing bridges the conventional gaps between neuroscience, neuroeconomics, and marketing research. An emerging area called...