MLA
Bansal, Ajit, et al. "Normative Concerns in Neuromarketing." Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, et al., IGI Global, 2023, pp. 234-243. https://doi.org/10.4018/978-1-6684-5897-6.ch020
APA
Bansal, A., Bansal, R., Bansal, A., Kumar, M., & Kumar, P. (2023). Normative Concerns in Neuromarketing. In M. Gupta, P. Jindal, & S. Bansal (Eds.), Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (pp. 234-243). IGI Global. https://doi.org/10.4018/978-1-6684-5897-6.ch020
Chicago
Bansal, Ajit, et al. "Normative Concerns in Neuromarketing." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, Priya Jindal, and Shubhi Bansal, 234-243. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5897-6.ch020
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