Maria do Rosário Mira

Maria do Rosário Campos Mira has a PhD degree in Tourism, from the University the Aveiro, in the field of internationalization of tourism destinations. She is a Specialist Professor in Tourism, a full researcher at CiTUR, Portugal and a collaborating researcher at GOVCOPP - Research Unit in Governance, Competitiveness and Public. She is an Adjunct Professor at the Polytechnic Institute of Coimbra since 2003, and has a Master’s Degree in Psychology of Work and Organizations from the University of Coimbra. She is a researcher on several projects and is interested in and developing research under the topic of quality and internationalization of tourism destinations and human resources management in tourism, just like in research methodology. She lectures under graduated and graduated courses of quality, internationalization, destination management and research methodology in tourism and gastronomy, among others. She is an international auditor for UNWTO.TEDQUAL Certification Program (which has the aim to improve and certifying the quality of education in tourism all over the world) having performed several international audits in different university education tourism and gastronomy courses. During her academic career she attended several superior education courses in distinct areas of study: in Tourism at the University of Aveiro; in Quality in Public Administration at the Portuguese National Institute of Directors; in Teaching Quality in Tourism held by UNWTO.TedQual Auditors'Course; and in Excellence in Tourism Management Education and Innovation, held by UNWTO.Capacity Programme Manager. A reviewer of scientific publications in international reference journals, she is interested in the internationalization of destinations in the perspective of the management and modernization of the supply, management of the people and guarantee of quality of service.

Publications

Handbook of Research on Human Capital and People Management in the Tourism Industry
Vânia Gonçalves Costa, Andreia Antunes Moura, Maria do Rosário Mira. © 2021. 472 pages.
The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the...
Soft Skills vs. Hard Skills in Tourism: Anything Else?
Andreia Antunes Moura, Maria do Rosário Campos Mira, Vânia Natércia Costa. © 2021. 32 pages.
This chapter presents a qualitative study, resulting from a systematic literature review using a text analysis technique through the NVivo software, version 10.0. This technique...