Mehree Iqbal

Ms. Mehree Iqbal is a Senior Lecturer in the department of Marketing and International Business at North South University. She has been teaching here since 2012. Ms. Iqbal received her Bachelor’s Degree from North South University, Bangladesh and Master’s Degree in International Business and Entrepreneurship from University of Glasgow, UK. She usually teaches the courses of International Business, International Competitiveness, International Strategy, Entrepreneurship and International Marketing. In addition to teaching, Ms. Iqbal has published a book and many research papers in local and international journals. Her research interest is in the area of Consumer Behaviour, Halal Ecosystem, Islamic Entrepreneurship, and Technology Acceptance Model. She is a regular writer on issues of current international affairs in Business Asia Magazine. She is the founder of Synergy: Personal Development and Counselling, which provides counselling to the people in need as a part of social responsibility and sustainability of the society.

Publications

Evaluating Attractiveness and Perceived Risks: The Case of Green Banking Services in Bangladesh
Mehree Iqbal, Afrin Rifat, Nabila Nisha. © 2021. 23 pages.
Access to green banking services has the potential to improve and promote environmentally friendly practices in banking sector of Bangladesh. Beyond its usefulness for the...
Exploring the Role of Service Quality and Knowledge for Mobile Health Services
Nabila Nisha, Mehree Iqbal, Afrin Rifat, Sherina Idrish. © 2020. 22 pages.
The use of mobile technology-based services has made healthcare delivery more accessible and affordable in recent times. In fact, mobile health services today act as an effective...
Green Banking Adoption: An Examination of State-Owned Banks of Bangladesh
Nabila Nisha, Mehree Iqbal, Afrin Rifat. © 2020. 21 pages.
Today, commercial banks of the most environmentally affected countries invest voluntarily in social and environmental activities that targets socially-responsive business in the...
A Comparative Integration Study of Performance Metrics in Microfinance: Grameen Bank vs. Cooperative Bank
Mehree Iqbal, Nabila Nisha, Afrin Rifat. © 2020. 19 pages.
This study aims to understand the cause-and-effect relationship between financial and non-financial measures under a balanced scorecard (BSC) model in the microfinance sector of...
E-Government Service Adoption and the Impact of Privacy and Trust
Mehree Iqbal, Nabila Nisha, Afrin Rifat. © 2019. 14 pages.
E-government helps government to accomplish daily administrative activities and provides an easier way to communicate with external entities such as citizens and businesses...
Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology
Mehree Iqbal, Nabila Nisha, Afrin Rifat, Pradiptarathi Panda. © 2019. 22 pages.
This article describes how in response to the global initiative to save the environment, many emerging economies today promote environmental-friendly practices by implementing...
Customers' Perceptions of Green Banking: Examining Service Quality Dimensions in Bangladesh
Mehree Iqbal, Nabila Nisha, Syed Ali Raza. © 2019. 20 pages.
Banks today promote eco-friendly financial services by widely adopting the concept of green banking. This is generally done to minimize the impact of environmental degradation in...
Predicting e-Tax Service Adoption: Integrating Perceived Risk, Service Quality and TAM
Afrin Rifat, Nabila Nisha, Mehree Iqbal. © 2019. 30 pages.
Non-compliance and weak tax collections led to the initiation of e-tax filing, an emerging e-government service in Bangladesh. While e-tax services are convenient and make filing...
E-Government Service Adoption and the Impact of Privacy and Trust
Mehree Iqbal, Nabila Nisha, Afrin Rifat. © 2018. 12 pages.
E-Government helps government to accomplish daily administrative activities and provides an easier way to communicate with external entities such as citizens and businesses...
Mobile Health Technology Evaluation: Innovativeness and Efficacy vs. Cost Effectiveness
Sherina Idrish, Afrin Rifat, Mehree Iqbal, Nabila Nisha. © 2018. 22 pages.
Globally, the advancement of mobile technology and the growing number of mobile phone users has promoted the boom in mobile health services. The influence of mobile technology...
Innovativeness, Privacy, and Trust as Determinants of Electronic Tax Filing: An Empirical Investigation and New Research Agenda
Nabila Nisha, Mehree Iqbal, Afrin Rifat. © 2018. 22 pages.
Electronic tax (e-Tax) filing is one of the most interesting and dynamic examples of the integration of information technology and service provision between the government and...
Service Quality and Knowledge as Determinants of Mobile Health Services: Empirical Investigation and Further Considerations
Nabila Nisha, Mehree Iqbal, Afrin Rifat. © 2018. 27 pages.
Presently, mobile health (m-health) services is a dynamic example of the integration of information technology into healthcare service provisions. However, citizens are often...
Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology
Mehree Iqbal, Nabila Nisha, Afrin Rifat, Pradiptarathi Panda. © 2018. 21 pages.
This article describes how in response to the global initiative to save the environment, many emerging economies today promote environmental-friendly practices by implementing...
Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation
Mehree Iqbal. © 2017. 15 pages.
The new market testing procedure has been divided into two types- one type focuses on the general consumers (B2C) and the other on the expert consumers (B2B) who have established...
Customers' Perceptions of Green Banking: Examining Service Quality Dimensions in Bangladesh
Mehree Iqbal, Nabila Nisha, Syed Ali Raza. © 2017. 20 pages.
Banks today promote eco-friendly financial services by widely adopting the concept of green banking. This is generally done to minimize the impact of environmental degradation in...
Determinants of Adoption of Location-Based Services in Bangladesh
Afrin Rifat, Mehree Iqbal, Nabila Nisha. © 2017. 23 pages.
Location-based services (LBSs) are technology related services that can provide individual users with the capability of being constantly reachable and accessing network services...
Mobile Health Technology Evaluation: Innovativeness and Efficacy vs. Cost Effectiveness
Sherina Idrish, Afrin Rifat, Mehree Iqbal, Nabila Nisha. © 2017. 21 pages.
Globally, the advancement of mobile technology and the growing number of mobile phone users has promoted the boom in mobile health services. The influence of mobile technology...
Mobile Health Services: A New Paradigm for Health Care Systems
Nabila Nisha, Mehree Iqbal, Afrin Rifat, Sherina Idrish. © 2016. 17 pages.
Today, information and communication technology (ICTs) are influencing health system development across many developing countries, particularly through the application of mobile...
Exploring the Role of Service Quality and Knowledge for Mobile Health Services
Nabila Nisha, Mehree Iqbal, Afrin Rifat, Sherina Idrish. © 2016. 20 pages.
The use of mobile technology-based services has made healthcare delivery more accessible and affordable in recent times. In fact, mobile health services today act as an effective...
Adoption of e-Government Services: Exploring the Case of Electronic Tax Filing
Nabila Nisha, Mehree Iqbal, Afrin Rifat, Sherina Idrish. © 2016. 18 pages.
Electronic tax (e-Tax) filing is an emerging area of e-government. Many developed countries today have initiated tax e-filing. However, such a service is yet to establish itself...
Mobile Health Services: A New Paradigm for Health Care Systems
Nabila Nisha, Mehree Iqbal, Afrin Rifat, Sherina Idrish. © 2015. 17 pages.
Today, information and communication technology (ICTs) are influencing health system development across many developing countries, particularly through the application of mobile...