Mourad Aarabe

Customer engagement has become a critical component of business success in the digital age. Challenges to this commitment include creating personalized experiences, building...

In today's turbulent and hyper-connected global environment, the integration of emerging technologies has become a necessity rather than a choice. The aim of this research is...

The tourism sector is currently undergoing a digital transformation, with emerging technologies playing a pivotal role in redefining marketing strategies and improving the...

In order to meet the challenges of globalisation and enhance the attractiveness of their territories, local and regional players need to adopt innovative territorial approaches...

In the face of growing competition between territories in an increasingly globalized world, smart territorial marketing is an essential approach to development. Commitment to the...

The study aims to explore the future evolution of the dynamics of logistics clusters through a systematic and qualitative bibliometric approach. The research gaps identified are...

The rapid advancement of technology has had a significant and far-reaching impact on the tourism industry, affecting not only the travel experience, but also the practices and...

The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized...

With the rapid evolution of digital technologies, the adoption of digital logistics solutions has become essential to ensure the performance of small businesses. However, despite...

In recent years, medical tourism has grown exponentially, driven by the globalisation of healthcare services and the ease of access to quality care abroad. In this context...

Competitive pressure and evolving expectations have driven tourist destinations to adopt increasingly sophisticated branding strategies. Based on a systematic literature review...

Tax compliance, a key issue for governments, requires a better understanding of the determinants of taxpayers' behaviour. This research, using a bibliometric and prospective...

Background: Patient data and artificial intelligence are widely explored concepts for improving healthcare services. However, little is known about the application of lean...

The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. The relationship between the development of memorial consumer...

In today's global environment, integrating emerging technologies has become a necessity. This book explores the intersection of technology and marketing, providing an...

This chapter delves into the transformative effects of digitalization on medical tourism, focusing on how it shapes the customer experience. It examines the various digital...

This chapter provides guidance on how to conduct focus groups and how they can be applied to the patient journey in a healthcare setting. A literature review was carried out to...