Myriam Ertz

Myriam Ertz, Ph.D., is associate professor in marketing, and director of the LaboNFC at Université du Québec à Chicoutimi. Her research interests include innovation and technology, sustainability, as well as the reconfiguration of commercial exchanges. Her research has already appeared in many top-tier journal articles (e.g., Renewable and Sustainable Energy Reviews, Resources, Conservation & Recycling; Journal of Cleaner Production; Journal of Environmental Management; Technological Forecasting & Social Change; Journal of Business Research; Environment & Behavior; International Marketing Review). She also published several book chapters, a book on responsible marketing, and contributed to professional reports. This strong contribution to research earned her to be part of the top 10% downloaded authors on the Social Sciences Research Network (SSRN) and to be granted the 2020 Social Sciences Young Investigator Award. In addition, she regularly presents her research in conferences as an invited or regular speaker and has recently co-edited a collective book on the reconfigurations of commercial exchanges.


Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Myriam Ertz. © 2022. 554 pages.
In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last...
Motivations for Labour Provision on Digital Platforms in Europe: Examining the Differences Between Only Gigers and Gigers and Renters
Joan Torrent-Sellens, Pilar Ficapal-Cusí, Myriam Ertz. © 2022. 23 pages.
Research on the gig economy has rarely addressed the study on the motivations for the provision of labour services on digital platforms. Through a sample of 3,619 gigers in...
Customer Satisfaction Towards Online Shopping by Empirical Validation of Self-Determination Theory
Urvashi Tandon, Myriam Ertz. © 2022. 27 pages.
The chapter aims at understanding the predictors of customer satisfaction with online shopping in India by using self-determination theory. This research validates perceived...
Impact of Industry 4.0 on Human Resources Systems: The Emergence of Work 4.0
Myriam Ertz, Adam Skali. © 2022. 26 pages.
Industry 4.0 implies a reconfiguration of work organization and new approaches to human resources management (HRM). This research aims to delve deeper into the impacts of...
eSports: Historical Review, Current State, and Future Challenges
Julien Bousquet, Myriam Ertz. © 2021. 24 pages.
The eSports industry has experienced tremendous growth for a decade, despite the pandemic hitting the entire planet. While major sporting events have been canceled or postponed...
When Giants Meet: Collaborative Economy, Blockchain Technology, and Social Media
Myriam Ertz, Émilie Boily. © 2020. 21 pages.
The collaborative economy (CE) involves an intensification of direct or intermediated peer-to-peer trade, underpinned by robust digital infrastructures and processes, hence an...