Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
Release Date: October, 2021|Copyright: © 2022 |Pages: 554
DOI: 10.4018/978-1-7998-7545-1
ISBN13: 9781799875451|ISBN10: 1799875458|EISBN13: 9781799875468
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Description & Coverage
Description:

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.

The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Buying Behavior
  • Collaborative Economy
  • Consumer Behavior
  • Digital Platforms
  • Digital Transformation
  • E-Commerce 3D Printing
  • Platform Economy
  • Secondhand Exchange
  • Sharing Economy
  • Smart contract
  • Social Commerce
  • Social Media
  • Virtual Classroom Platforms
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Editor/Author Biographies

Myriam Ertz, Ph.D., is associate professor in marketing, and director of the LaboNFC at Université du Québec à Chicoutimi. Her research interests include innovation and technology, sustainability, as well as the reconfiguration of commercial exchanges. Her research has already appeared in many top-tier journal articles (e.g., Renewable and Sustainable Energy Reviews, Resources, Conservation & Recycling; Journal of Cleaner Production; Journal of Environmental Management; Technological Forecasting & Social Change; Journal of Business Research; Environment & Behavior; International Marketing Review). She also published several book chapters, a book on responsible marketing, and contributed to professional reports. This strong contribution to research earned her to be part of the top 10% downloaded authors on the Social Sciences Research Network (SSRN) and to be granted the 2020 Social Sciences Young Investigator Award. In addition, she regularly presents her research in conferences as an invited or regular speaker and has recently co-edited a collective book on the reconfigurations of commercial exchanges.

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