Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
Release Date: October, 2021|Copyright: © 2022 |Pages: 554
DOI: 10.4018/978-1-7998-7545-1
ISBN13: 9781799875451|ISBN10: 1799875458|EISBN13: 9781799875468
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Description & Coverage
Description:

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.

The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Buying Behavior
  • Collaborative Economy
  • Consumer Behavior
  • Digital Platforms
  • Digital Transformation
  • E-Commerce 3D Printing
  • Platform Economy
  • Secondhand Exchange
  • Sharing Economy
  • Smart contract
  • Social Commerce
  • Social Media
  • Virtual Classroom Platforms
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