Handbook of Research on the Platform Economy and the Evolution of E-Commerce
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Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
Pages: 450|DOI: 10.4018/978-1-7998-7545-1
ISBN13: 9781799875451|ISBN10: 1799875458|EISBN13: 9781799875468

Description

It has been two decades now that research on electronic commerce and, more broadly platforms, has thrived. Tremendous academic research has been conducted into this specific concept. Over the last years, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. This handbook aims at offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this holistic endeavour offers a clearer understanding of key trends and what the future of commerce holds.

This book will provide a comprehensive perspective on the platform economy by connecting both e-commerce and the collaborative economy research streams. This will reshape researchers', managers' and students' view on the way in which to approach the growing platform economy. Also, the book will emphasize how the digital transition will create an increased merging between physical and digital activities (i.e., phygital) as well as the challenges and opportunities pertaining to this trend.

This book can be used as a reference for the platform economy. It will be useful to a variety of markets including undergraduate and postgraduate students, as well as managers and decision-makers who are interested in understanding the platform economy, its key trends, issues and opportunities.

Table of Contents and List of Contributors

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