Nedra Bahri Ammari

Nedra Bahri Ammari is an associate professor of marketing at IHEC of Carthage, Tunisia. Her research interest on social-CRM, Augmented reality, Web 4.0, customer experience, phygital marketing. She has published in International peer-reviewed academic journals as Journal of Retailing and Consumer Services; International Journal of Contemporary Hospitality Management; Journal of Hospitality and Tourism Technology; International Journal of Bank Marketing; International Journal of Human–Computer Interaction; Journal of Research in Marketing and Entrepreneurship; Management Research Review; Journal of Convention & Event Tourism; International Journal of Mobile Communications and others... She has published a book on CRM and loyalty strategy, co-published on Acceptance and Usage of Technology through the Digital User Experience, participated in the writing of books on tourism and social CRM, Competitive Social Media & marketing Strategies, Encyclopedia of Information Science and Technology. She has published in international and national academic conferences proceedings (EUROMED, AFM, World Research Summit for Hospitality and Tourism, Marketing Trends, Academy of Marketing Science).

Publications

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Nedra Bahri Ammari. © 2022. 317 pages.
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic...
Museum Experience and Digital Consumption: The Role of Mobile Augmented Reality in Tunisia's Cultural Heritage
Museum Experience and Digital Consumption: The Role of Mobile Augmented Reality in Tunisia's Cultural Heritage
Khouloud Mouihbi, Nedra Bahri-Ammari, Daouda Coulibaly. © 2022. 25 pages.
This study explores the role of mobile augmented reality (MAR) technology in enhancing user experience (UX) in the context of cultural heritage. Data were collected via...
Phygital Customer Experience Mixed Approach of Augmented Reality and Customer Experience (DCX) in the Context of Heritage Tourism
Phygital Customer Experience Mixed Approach of Augmented Reality and Customer Experience (DCX) in the Context of Heritage Tourism
Nedra Bahri Ammari, Ines El Hassoumi. © 2021. 16 pages.
What if customer experience was the primary driver of digital transformation? Indeed, new hybrid experiences have emerged thanks to daily-life technologies that fused both...
Intelligent Customer Experience in a Connected Commerce Environment
Intelligent Customer Experience in a Connected Commerce Environment
Afnen Gam, Nedra Bahri Ammari. © 2021. 18 pages.
The objective of this research is to examine the relationship between the smart customer experience and behavioral brand loyalty through relationship variables (satisfaction...
How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Bahri Ammari Nedra. © 2019. 15 pages.
Co-creation is the process by which products, services, and experiences are jointly developed by companies, their partners, and the final consumer, leading to a new space where...
How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Bahri Ammari Nedra. © 2018. 13 pages.
The Role of Loyalty Program (LP) and Brand Attachment in Establishing Word-of-Mouth Intentions: An Empirical Investigation in the Mobile Sector
The Role of Loyalty Program (LP) and Brand Attachment in Establishing Word-of-Mouth Intentions: An Empirical Investigation in the Mobile Sector
Nedra Bahri-Ammari. © 2018. 23 pages.
The focus of this study is to examine jointly the impact of the Loyalty Program Quality and brand attachment on W-O-M intentions through: satisfaction and loyalty. Exploratory...
Loyalty Strategy and Social-CRM: How Consumers Adhere to the Tools
Loyalty Strategy and Social-CRM: How Consumers Adhere to the Tools
Nedra Bahri-Ammari, Slim Mraidi. © 2016. 30 pages.
Always on the lookout for novelty and innovation, companies are using social networks, which now occupy an important place in our daily. Users of social networks constitute a new...
The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector
The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector
Nedra Bahri-Ammari. © 2014. 20 pages.
The focus of this study is to examine jointly the impact of the Loyalty Program Quality and brand attachment on W-O-M intentions through: satisfaction and loyalty. Exploratory...