Norhayati Zakaria

Dr. Zakaria, Ph.D. in Information Science and Technology and MPhil. of Information Transfer, both at Syracuse University and MSc. Management at Rensselaer Polytechnic Institute, Troy, NY. As an Associate Professor, she is currently attached at Faculty of Business and Management at University of Wollongong in Dubai, United Arab of Emirates. Her educational training bridges interdisciplinary fields of cross-cultural management, international human resource management, and information science. With her educational training abroad and experiences as an expatriate, she is culturally competent to the myriad culturally-attuned behaviors of global workforces. With her research program looking at an innovative work structure called global virtual teams and a new form of expatriates such as self-initiated expatriates, she explores key questions of ‘how do we manage the impact of culture on global talents face-to-face and virtually and how do we inculcate cultural intelligence among them?’ by using qualitative research methods. She is also engaged in research to explore a new way business is conducted via the digital platform and how such business model shapes the culture of the consumerism and entice them to buy goods and services in different forms for different reasons.

Publications

Multidisciplinary Perspectives on Cross-Border Trade and Business
Asmat-Nizam Abdul-Talib, Norhayati Zakaria, Samshul-Amry Abdul-Latif. © 2022. 375 pages.
Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of multiple business...
Exploring Cultural Factors Impacting Female Digital Entrepreneurs in Underdeveloped Countries: A Comparative Analysis
Areeba Waseem Shaikh, Norhayati Zakaria. © 2022. 15 pages.
This chapter aims at understanding the cultural influence on female digital entrepreneurs in underdeveloped countries and the possible effects of cyberostracism by integrating...
It Is Certainly a Different Manner!: Working in Global Virtual Teams With Divergent Intercultural Communication Styles
Norhayati Zakaria, Shafiz Affendi Mohd Yusof, Nursakirah Ab Rahman Muton. © 2020. 22 pages.
The present study seeks to understand intercultural communication patterns, characteristics, and styles of team members that engage in virtual collaboration with people from...
Global Entrepreneurship and New Venture Creation in the Sharing Economy
Norhayati Zakaria, Leena Ajit Kaushal. © 2018. 244 pages.
Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be...
Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
Norhayati Zakaria, Asmat-Nizam Abdul-Talib, Nazariah Osman. © 2016. 450 pages.
The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international...
Craving vs. Compulsion for Luxury Goods?: Trends and Patterns of Conspicuous Consumption Behavior in Asian Culture
Wan-Nurisma Ayu Wan-Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib. © 2016. 11 pages.
The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly...
Superfluous or Moderation?: The Effect of Religious Value on Conspicuous Consumption Behavior for Luxury Products
Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail, Asmat-Nizam Abdul-Talib. © 2015. 18 pages.
In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior. Previous studies have clearly stated that the study of religion's...
Superfluous or Moderation?: The Effect of Religious Value on Conspicuous Consumption Behavior for Luxury Products
Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail, Asmat-Nizam Abdul-Talib. © 2015. 13 pages.
In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior. Previous studies have clearly stated that the study of religion's...
Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research
Wan Nurisma Ayu Wan Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib. © 2015. 12 pages.
Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008). In...
Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research
Wan Nurisma Ayu Wan Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib. © 2014. 12 pages.
Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008). In...
Promoting Global Virtual Teams across the Globe: Cross-Cultural Challenges and Synergies
Norhayati Zakaria, Ghadeer Al Safi. © 2014. 10 pages.
This chapter presents a preliminary understanding of cross-cultural challenges and synergistic experiences of multicultural students engaged in Global Virtual Teams (GVTs). In...
Promoting Global Virtual Teams Across the Globe: Cross-Cultural Challenges and Synergies
Norhayati Zakaria, Ghadeer Al Safi. © 2013. 10 pages.
This chapter presents a preliminary understanding of cross-cultural challenges and synergistic experiences of multicultural students engaged in Global Virtual Teams (GVTs). In...
Mapping a Typology for Identifying the Culturally-Related Challenges of Global Virtual Teams: A Research Perspective
Norhayati Zakaria, Andrea Amelinckx, David Wilemon. © 2013. 18 pages.
This chapter presents and synthesizes the culturally oriented challenges of managing distributed projects by Global Virtual Teams (GVTs) and examines the distinctive issues...
International Journal of Productivity Management and Assessment Technologies (IJPMAT)
Oxana Karnaukhova, Brian J. Galli. Est. 2012.
The International Journal of Productivity Management and Assessment Technologies (IJPMAT) publishes new research, innovations, developments, and ideas in the areas of...
Mapping a Typology for Identifying the Culturally-Related Challenges of Global Virtual Teams: A Research Perspective
Norhayati Zakaria, Andrea Amelinckx, David Wilemon. © 2012. 18 pages.
This chapter presents and synthesizes the culturally oriented challenges of managing distributed projects by Global Virtual Teams (GVTs) and examines the distinctive issues...
Managing ICT in Healthcare Organization: Culture, Challenges, and Issues of Technology Adoption and Implementation
Nasriah Zakaria, Shafiz Affendi, Norhayati Zakaria. © 2010. 16 pages.
The objective of this chapter is to illustrate a case study of a medical research institute in Malaysia in order to discuss issues pertaining to ICT adoption in healthcare...
Managing ICT in Healthcare Organization: Culture, Challenges, and Issues of Technology Adoption and Implementation
Nasriah Zakaria, Shafiz Affendi, Norhayati Zakaria. © 2010. 16 pages.
The objective of this chapter is to illustrate a case study of a medical research institute in Malaysia in order to discuss issues pertaining to ICT adoption in healthcare...
Using Computer Mediated Communication as a Tool to Facilitate Intercultural Collaboration of Global Virtual Teams
Norhayati Zakaria. © 2009. 9 pages.
Many multinational companies (MNCs) have inevitably assembled and employed global virtual teams (GVTs) to leverage their work performance. GVTs are considered as an innovative...
Managing Intercultural Communication Differences in E-Collaboration
Norhayati Zakaria. © 2009. 9 pages.
This article will be organized as follows: in the first section, I will introduce the phenomenon of globally distributed collaboration, or what I term e-collaboration, to point...
Using Computer Mediated Communication as a Tool to Facilitate Intercultural Collaboration of Global Virtual Teams
Norhayati Zakaria. © 2009. 7 pages.
Many multinational companies (MNCs) have inevitably assembled and employed global virtual teams (GVTs) to leverage their work performance. GVTs are considered as an innovative...
Managing Intercultural Communication Differences in E-Collaboration
Norhayati Zakaria. © 2008. 7 pages.
This article will be organized as follows: in the first section, I will introduce the phenomenon of globally distributed collaboration, or what I term e-collaboration, to point...
The Possibility of Water-Cooler Chat? Developing Communities of Practice for Knowledge Sharing within Global Virtual Teams
Norhayati Zakaria. © 2008. 18 pages.
This chapter looks at a key concept called communities of practice that helps to facilitate organizational learning through increased knowledge sharing within global virtual...
The Dynamics of Virtual Teams
Norhayati Zakaria, Shafiz A. Mohd Yusof. © 2005. 9 pages.
The world continues to be driven by the rapid development of information technology and globalization. Not surprisingly, the working environments that have been projected to grow...