Priyadarsini Patnaik

Priyadarsini Patnaik is a knowledgeable, experienced, and seasoned marketing professional with a huge experience in both industry and academics. Currently pursuing Ph.D. in Birla Global University, Bhubaneswar, Odisha, India. Her research area of interest are: Artificial Intelligence, Consumer Behaviour, Advertising, Sales & Distribution Management, Digital Marketing, Rural consumer behaviour.

Publications

Personalized Product Recommendation and User Satisfaction: Reference to Industry 5.0
Personalized Product Recommendation and User Satisfaction: Reference to Industry 5.0
Priyadarsini Patnaik, Parameswar Nayak, Siddharth Misra. © 2023. 27 pages.
The transition from Industry 4.0 to Industry 5.0 started when personalization options became available to customers. This revolution aims to bring back the human touch with the...
Personalized Product Recommendation and User Satisfaction: Theory and Application
Personalized Product Recommendation and User Satisfaction: Theory and Application
Priyadarsini Patnaik. © 2022. 33 pages.
A recommendation system is a significant part of artificial intelligence (AI) to help users' access information at any time and from anywhere. Online product recommender...
A Policy Framework Towards the Use of Artificial Intelligence by Public Institutions: Reference to FATE Analysis
A Policy Framework Towards the Use of Artificial Intelligence by Public Institutions: Reference to FATE Analysis
Priyadarsini Patnaik. © 2022. 25 pages.
The greatest revolution in technology to date is artificial intelligence (AI). With rapid technological advances, government agencies, business, and academia are looking for...
Supply Chain Building Blocks and Post-COVID-19 Recovery Measures With Artificial Intelligence
Supply Chain Building Blocks and Post-COVID-19 Recovery Measures With Artificial Intelligence
Priyadarsini Patnaik. © 2022. 26 pages.
Supply chain reach is vast and touches every aspect of business. As profitability of any business is directly impacted by its inventory, so any basic changes in operations would...
Human-Machine Interactions: A Synthesis of Threats and Opportunities
Human-Machine Interactions: A Synthesis of Threats and Opportunities
Priyadarsini Patnaik. © 2022. 22 pages.
Research on human-computer interaction (HCI) has been widely developed since the 1960s as a result of the rapid growth of information systems. Designing ergonomic human-computer...