Punita Duhan

Punita Duhan is a Doctoral Research Fellow in marketing area at Faculty of Management Studies, Banaras Hindu University, Varanasi and is pursuing research to study the influences of Social Media on consumer behaviour. She is faculty in Business Administration with Department of Training And Technical Education, Govt. of Delhi for the last 16 years. Prior to this, she has worked as Faculty of Management with University Business School, Panjab University, Chandigarh and IMT, Faridabad. Author has presented papers in many national and international seminars and conferences and has many international and national publications to her credit.

Publications

Preface
Preface
Punita Duhan, Komal Singh, Rahul Verma. © 2018. 5 pages.
This Preface is included in the book Radical Reorganization of Existing Work Structures Through Digitalization.
Social Media and Business: In Search of Missing Links
Social Media and Business: In Search of Missing Links
Saurabh Gupta, Anurag Singh, Punita Duhan. © 2018. 10 pages.
The influence of social media on the various facets of society has attracted a lot of attention of the researchers in the last few years who are probing its multifaceted impact....
Facebook Experience Is Different: An Empirical Study in Indian Context
Facebook Experience Is Different: An Empirical Study in Indian Context
Punita Duhan, Anurag Singh. © 2018. 26 pages.
Though the concept of experience was propounded decades ago, the terms such as Customer Experience Management, Brand Experience etc. have started gaining currency only recently....
Facebook Experience Is Different: An Empirical Study in Indian Context
Facebook Experience Is Different: An Empirical Study in Indian Context
Punita Duhan, Anurag Singh. © 2016. 25 pages.
Though the concept of experience was propounded decades ago, the terms such as Customer Experience Management, Brand Experience etc. have started gaining currency only recently....
Managing Public Relations and Brand Image through Social Media
Managing Public Relations and Brand Image through Social Media
Anurag Singh, Punita Duhan. © 2016. 353 pages.
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single...
Social Media and Business: In Search of Missing Links
Social Media and Business: In Search of Missing Links
Saurabh Gupta, Anurag Singh, Punita Duhan. © 2016. 10 pages.
The influence of social media on the various facets of society has attracted a lot of attention of the researchers in the last few years who are probing its multifaceted impact....