Hershey, Pennsylvania
New York, New YorkBeijing, China

Sara Santos

Sara Cristina Valente dos Santos holds a PhD in Management and Business studies by University of Porto. She also holds MSc in Marketing and a bachelor’s degree in Communication. For more that 10 years, she worked for several firms as marketing and communication professional and director. She is currently Invited Adjunct Professor in the field of Digital Marketing, Public Relations and Advertising at the Accounting and Business School of University of Aveiro and Polytechnic Institute of Viseu. She is also integrated researcher at Cised – Research Centre in Digital Services of the Polytechnic of Viseu, Portugal. Her research focuses on Digital Marketing, Content Marketing, Social Media Marketing and Advertising.

Publications

Exploring Social Responsibility and Social Media Engagement: The Case of Portuguese Sustainable Fashion Brands
Exploring Social Responsibility and Social Media Engagement: The Case of Portuguese Sustainable Fashion Brands
Sara Santos, Paulo Silva, Margarida Lopes. © 2025. 22 pages.
Consumers value social and environmental responsibility today, leading fashion brands to use social media to promote sustainable initiatives and build consumer relationships....