Sunitha Purushottam Ashtikar

Sunitha Ashtikar is pursuing her Ph.D. at SR University.

Publications

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing
Subhashini Durai, Geetha Manoharan, T. Sathya Priya, R. Jayanthi, Abdul Razak, Sunitha Purushottam Ashtikar. © 2024. 25 pages.
AI will personalize marketing. Analysis of client behavior and preferences customizes product and service suggestions. AI-powered CRM solutions can automate customer service...
Navigating the Crescendo of Challenges in Harnessing Artificial Intelligence for Disaster Management
Geetha Manoharan, Abdul Razak, B. S. Rao, Ravinder Singh, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 31 pages.
Global warming worsens natural disasters and humanitarian issues. Disaster prediction relies on satellites and weather stations. AI may help catastrophe management. AI reduces...
Artificial Intelligence at the Helm: Steering the Modern Business Landscape Toward Progress
Geetha Manoharan, Abdul Razak, C. V. Guru Rao, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 28 pages.
Computers are part of our everyday life. Advances in technology allow these machines to duplicate human skills with remarkable accuracy. AI managed all global business functions....
Voyage Virtuoso: Artificial Intelligence in Transforming Tourism
Geetha Manoharan, C. V. Guru Rao, Sunitha Purushottam Ashtikar, Sanjeev Kumar, M. Nivedha. © 2024. 19 pages.
AI employs complex algorithms and processing power to mimic human reasoning and perform tasks like recognition, interpretation, and decision-making. Artificial intelligence is...
Harnessing the Power of Artificial Intelligence in Reinventing the Manufacturing Sector
Geetha Manoharan, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 25 pages.
AI is revolutionising industry with unprecedented efficiency and innovation. AI's promise has transformed large manufacturing organizations. This chapter covers manufacturing...
Integrating Artificial Intelligence in Library Management: An Emerging Trend
Geetha Manoharan, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 14 pages.
Due to technological advances in artificial intelligence (AI), the public and academic library community are interested in using it. Since this technology is still being...
A Theoretical Framework for Emotional Intelligence in Academic Leadership in Higher Education
Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 17 pages.
In higher education, EI is crucial to leadership. Leaders of universities and colleges must navigate difficult issues, provide a pleasant learning environment, and manage varied...
Digital Learning for Professional Development in Varied Fields of Service Sectors: Embracing Technological Advancements
Geetha Manoharan, Abdul Razak, K. Rajchandar, G. Nithya, Subhashini Durai, Sunitha Purushottam Ashtikar. © 2024. 27 pages.
The phrase “digital learning” refers to any type of learning that uses technology in its broadest sense. Hence, everything that involves digital platforms, tools, systems, and...
AI in Finance and Banking: The Act of Gyration
Geetha Manoharan, G. Nithya, K. Rajchandar, Abdul Razak, Swati Gupta, Subhashini Durai, Sunitha Prurushottam Ashtikar. © 2024. 28 pages.
To predict behavior, machines organize and analyze data. It transformed BFSI merchandise delivery. Corporate banking AI automates tasks, detects fraud, boosts investment profits...
Higher Education in India and the Influence of Online Certification Programs
G. Ravi Kiran, Geetha Manoharan, Subhashini Durai, Sunitha Purushottam Ashtikar, Rajyalakshmi Kunchala. © 2024. 15 pages.
Online education has grown rapidly in the 21st century. Online courses and MOOCs have advanced higher education in India. This chapter examines India's growing online...
Harnessing Artificial Intelligence: Pioneering Sustainable Solutions for a Greener Future
Subhashini Durai, Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 29 pages.
Science increasingly acknowledges technology's environmental impact. Artificial intelligence has the greatest transformational potential. This study uses AI to provide...
A Study of Influence of Leadership With Effective Communication in Educational Institutions
Geetha Manoharan, B. S. Rao, Sunitha Purushottam Ashtikar, Abdul Razak, Subhashini Durai, Jyoti Kukreja. © 2024. 14 pages.
Educational institutions are complex systems dedicated to provide learning, teaching, and training to students of various ages, backgrounds, and levels of expertise. It comprises...
Nexus Between Leadership and Effective Communication: Implications for Educational Institutions
Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 18 pages.
Effective communication is an essential talent for accomplished leaders. It generates trust, ensures team alignment with objectives, offers clarity and guidance, empowers staff...
Sentiment Analysis of Customer Reviews for Online Stores That Support Customer Buying Decisions
Geetha Manoharan, Subhashini Durai, Gunaseelan Alex Rajesh, Sunitha Purushottam Ashtikar. © 2023. 9 pages.
This research was carried out in order to conduct a sentiment analysis on customer reviews for an online store. It is a technique that makes use of textual contextual mining to...