Voyage Virtuoso: Artificial Intelligence in Transforming Tourism

Voyage Virtuoso: Artificial Intelligence in Transforming Tourism

DOI: 10.4018/979-8-3693-1978-9.ch004
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Abstract

AI employs complex algorithms and processing power to mimic human reasoning and perform tasks like recognition, interpretation, and decision-making. Artificial intelligence is helping more commercial and industrial sectors boost capacity, optimize operations, and provide better products and services to customers. Tourism has being transformed by AI. The travel industry has created adaptable and responsive environments using AI, machine learning, and deep learning to meet customer needs. The chapter discusses how artificial intelligence (AI) is being used in tourism to enable information processing, intelligent predictive applications, social media opinion deciphering, accommodation, personalized experiences, and destination management. AI's real-time data analysis has revolutionized how travelers plan and start their trips. AI will likely improve traveler experiences and sector organizations' management and services. AI-powered technology also assigns realistic responsibilities to employees, saving time, money, and effort, allowing firms to establish more competitive rates.
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Introduction To The Role Of Artificial Intelligence In Tourism/Travel Industry

Advances in technology increase industry productivity. AI revolutionizes technology. Intelligence is quantified and defined. AI is far progressed and employed throughout fields. AI launched'sharing economy', 'IoT', and 'IoP'. AI impacts tourism and other businesses. Travel companies utilize chatbots and other smart tech. New personalized solutions may rearrange tourism's digital revolution. How can we adjust to AI's social disruption? Tech evolves continually. Tourism and hospitality face public health issues like COVID-19. Managers prioritize sustainability, customized services, and social alienation. This chapter discusses AI technology in service interactions and its consequences, advantages, and causes for consumers, personnel, and AI. AI can personalise services, streamline operations, and boost sustainability (Ramachandran K K., et al., 2022). AI chatbots and virtual assistants can swiftly and correctly answer client queries, enhancing customer satisfaction and response times. Machine learning algorithms may assess client behaviour to recommend hotels, activities, and holidays (Razak, A., Nayak, M. P., et al., 2023) Booking, occupancy, and pricing data help AI optimize operations. Inventory and supply chain logistics optimization and revenue management are provided. AI can analyze energy, waste, and environmental data to improve tourism and sustainability. Travel agencies employ AI for administrative and customer support. Cognitive process automation benefits tourism. AI integration may save time, money, remove errors, and speed up project completion at any moment (Hari Krishna S., et al., 2022). AI aids hotel and resort customer service. Artificial intelligence can customize, recommend, and reply fast without human interaction. Artificial intelligence helps and engages consumers, learning and improving future interactions. Hoteliers use AI for data processing, calculations, and complex difficulties.

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