Theodore Tarnanidis

As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury...

This Preface is included in the book Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing.

The aim of this chapter is to analyze brand names and their potential impact on consumer behavior when making luxury fashion purchases. Secondary research was carried out to...

In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance...

Geospatial technologies, both traditional and modern technologies, have changed the way spatial data is collected, stored, processed, analyzed, and visualized for decision-making...

In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer...

Co-branding is a marketing strategy that brings together two brands to harness their strengths and create a product with greater value. The importance of innovation, exclusivity...

This chapter tries to provide an overview of the latest trends and patterns of slow fashion consumption in the affluent market. Slow fashion consumption in affluent markets...

The aim of this chapter is to explicate the fundamental advantages of MCDM methods in addressing diverse marketing challenges through the use of statistical techniques. The list...

The purpose of this chapter is to evaluate Amazon and Apple's market penetration of smart products by analyzing their CSR and digital marketing strategies, while taking into...

This chapter aims to give a brief overview of the most recent trends and patterns of green and sustainable entrepreneurship in the global fashion market by outlying the potential...

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting...

This Preface is included in the book Consumer Experience and Decision-Making in the Metaverse.

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become...

The objectives of this chapter are to explore some of the most critical trends that reshaping marketing and driving marketing practitioners, marketing education and academic...

A new approach to advertising visuals has been advocated that sees images as complex figurative arguments, which are processed cognitively rather than peripherally and...

One of the main causes of water pollution is the textile industry, which involves dyeing and finishing processes. Aquatic life and human health can be threatened by the variety...

Metaverse technologies have become ground-breaking tools, changing the way businesses interact with consumers and analyze their behavior. This research examines innovative...

This chapter analyzes the future of marketing science in wholesaling and retailing. Based on the findings of the academic literature, it can argued that the future of marketing...

Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use...

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and...

Social media is experiencing unprecedented success in terms of usage levels. They cause significant changes in the way people connect and communicate with each other, in the way...

The method of PROMETHEE belongs to Multiple Criteria Decision Making (MCDM) techniques, which helps decision-makers to examine problems where there are multiple and conflicting...

The current study aims to examine the phenomenon of racism in football. The researchers collected data from people of all ages in the countries of Italy, Romania, Greece...

The current study aims to investigate the concept of sustainable entrepreneurship (SE) in the Greek domain for the food sector. The study is based upon the decomposition of the...

The current research provides a mapping of the most important instigators and victims of racism abuse in football. Based on the literature review findings, it is observed that in...

The public sector provides services to the public and does not expect to acquire financial gain; hence, the practices from the private sector could not be used efficiently...

The objective of this chapter is the development of a System Dynamics model for the study of the milk supply chain and how an extreme event can affect its behavior. A simple...

The current research provides a mapping of the most important instigators and victims of racism abuse in football. Based on the literature review findings, it is observed that in...

This chapter seeks to determine the criteria that lead to the excellence of knowledge management in the public sector. The authors discuss issues of what exactly knowledge means...

Modern web-based applications are pertinent for businesses, as they often encourage their core competencies and capabilities. As such, the agribusiness sector must begin to take...

The objective of this chapter is the development of a System Dynamics model for the study of the milk supply chain and how an extreme event can affect its behavior. A simple...