Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Entrepreneurs in the grocery retail industry face many difficulties in transforming their digital operations and services. Therefore, the current book aims to examine how businesses use online communication strategies through digital marketing techniques for social media, in order to influence consumers' purchase decision-making processes. The main objective of the book is to analyze how companies in the current sector take advantage of the use of social media communication technologies and influence the decision-making process of consumers. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities.