Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Theodore Tarnanidis (International Hellenic University, Greece), Maro Vlachopoulou (University of Macedonia, Greece), and Jason Papathanasiou (University of Macedonia, Greece)
Pages: 300
DOI: 10.4018/978-1-6684-8868-3
ISBN13: 9781668488683|ISBN10: 166848868X|EISBN13: 9781668488690|ISBN13 Softcover: 9781668488720
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Description & Coverage
Description:

Entrepreneurs in the grocery retail industry face many difficulties in transforming their digital operations and services. Therefore, the current book aims to examine how businesses use online communication strategies through digital marketing techniques for social media, in order to influence consumers' purchase decision-making processes. The main objective of the book is to analyze how companies in the current sector take advantage of the use of social media communication technologies and influence the decision-making process of consumers. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities.

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Editor/Author Biographies
Maro Vlachopoulou is a Professor in the Department of Applied Informatics, University of Macedonia, Greece. Her professional expertise, research, and teaching interests include: marketing information systems, electronic commerce, e-business, e-marketing, internet marketing, enterprise resource planning (ERP) systems, customer relationship management (CRM) systems, e-supply chain management, e-logistics and SC information systems. She participates in several European-funded Research and Development programmes in the above fields. She is also a member of the editorial board and a reviewer for several scientific journals, including:International Journal of Production Economicss, European Journal of Operation Research, International Journal of Physical Distribution and Logistics Management, European Journal of Information Systems, Journal of Enterprise Information Management and International Journal of Business Information Systems, International Journal of Internet Marketing (IJIMA).
Jason Papathanasiou is a full time lecturer at the department of Marketing and Operations Management, University of Macedonia, Greece. He holds a Ph.D. in Operational Research and Informatics and a degree in Physics, both from the Aristotle University of Thessaloniki. He has worked for a number of years as an adjunct lecturer at the Technical Institute of Technology in Thessaloniki and on the Universities of Macedonia and Western Macedonia teaching courses like Computer Applications Programming, Web Programming and Operational Research. He has organized and participated in a number of international scientific conferences and workshops and has published papers in international scientific peer referred journals like the Journal of Environmental Management, Regional Studies, Environmental Monitoring and Assessment, the Journal of Policy Modeling and the European Journal of Operational Research. He has also participated as a researcher and as a member of the coordination team in many national and international research projects.
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