Valentina Chkoniya

Valentina Chkoniya

Valentina Chkoniya received her PhD in Technical Sciences by Murmansk State Technical University, Russia, in 2003. Actually, she is a professor at the University of Aveiro, member of GOVCOPP, Portugal, and managing partner of VT Mar (company in the marketing intelligence market). Valentina Chkoniya is a highly professional and experienced professor with a deep understanding and knowledge regarding the business, based on a deep strategic perspective and building on more than 20 years of experience. Her current research interests include data analysis, decision support systems, marketing research, consumer behaviour and information technologies for retail.

Publications

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
Valentina Chkoniya. © 2021. 653 pages.
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global...
Port Dada Integration: Opportunities for Optimization and Value Creation
Port Dada Integration: Opportunities for Optimization and Value Creation
José Luís Cacho, Adalberto Tokarski, Elizabete Thomas, Valentina Chkoniya. © 2021. 22 pages.
The maritime supply chain is growing in complexity. Ports are at the crossroads of many activities, modes, and stakeholders, and are actively becoming digital hubs. Today...
Data Analysis in the Shipping Industry: eShip Case Study – Problem Statement
Data Analysis in the Shipping Industry: eShip Case Study – Problem Statement
Marcel Kyas, Joshua D. Springer, Jan Tore Pedersen, Valentina Chkoniya. © 2021. 20 pages.
This chapter identifies the critical issues that must be addressed to accelerate the digital transition in the chartering market. The maritime industry is one of the pillars of...
Education for the Digital Industry: Opportunities and Challenges of Experience-Based Expertise and Open Innovation
Education for the Digital Industry: Opportunities and Challenges of Experience-Based Expertise and Open Innovation
Valentina Chkoniya, Fernando Cruz Gonçalves, Maria Manuela Martins Batista. © 2021. 16 pages.
Education holds the power to transform and enrich the lives of people. In the era of the digital industry, where data is omnipresent in every walk of life and new trends impact...
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. © 2020. 546 pages.
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and...
Leading the Way to a Sustainable Future: The Positive Impact of a Generation Marketing Campaign
Leading the Way to a Sustainable Future: The Positive Impact of a Generation Marketing Campaign
Teresa Coelho, Valentina Chkoniya, Ana Oliveira Madsen, Carlos Figueiredo. © 2020. 21 pages.
Consumption patterns have always been an important indicator of a generation's identity, but in a world where globalization tends to standardize everything and digital...
Digital Category Management: How Technology Can Enable the Supplier-Retailer Relationship
Digital Category Management: How Technology Can Enable the Supplier-Retailer Relationship
Valentina Chkoniya, Armando Mateus. © 2019. 25 pages.
The internet of things (IoT) is transforming the way consumers shop at stores, how shoppers collect information, and how they take purchasing decisions. The way manufacturers and...