AMERIREAL Corporation: Information Technology and Organizational Performances

AMERIREAL Corporation: Information Technology and Organizational Performances

Mo Adam Mahmood (University of Texas at El Paso, USA), Gary J. Mann (University of Texas at El Paso, USA) and Mark Dubrow (University of Texas at El Paso, USA)
Copyright: © 2001 |Pages: 11
DOI: 10.4018/978-1-61520-592-9.ch002
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Abstract

This instructional case, based on an actual firms experience (name changed), is intended to challenge student thinking with regard to the extent to which information technology (IT) can demonstrably contribute to organizational performance and productivity and to which users of IT can relate their investment decisions to measurable outcomes. Relationships between an organizations investment in IT and the effect of such investments on the organizations performance and productivity have long been the subject of discussion and research. Managers, interested in knowing the payoff of such investments, are continually seeking answers to this question. A failure to understand the benefits of IT investment, or an over- or under-estimation of the benefits of a planned investment in IT relative to the costs, will likely result in less than optimal investment decisions.

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