A Case Study of the Emergence of Data Analytics in Health Care

A Case Study of the Emergence of Data Analytics in Health Care

Au Vo (Claremont Graduate University, Claremont, CA, USA) and Rahul Bhaskar (Steven G. Mihaylo College of Business and Economics, California State University, Fullerton, Fullerton, CA, USA)
Copyright: © 2012 |Pages: 7
DOI: 10.4018/jcit.2012100105
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Abstract

In the era of health care reforms, the executives and CEO of the SBC Company are faced with many questions. They wonder about the impact of these changes on their market share. They also wanted to determine the impact on prices they can charge for their services. The changes in the ways the health care will be bought were causing a rapid transformation in the behavior of the consumers. The executives determined that they need to focus on specific areas to keep abreast of all the changes. These will have a profound impact on the information technology implementation across the company. For example, the need for analyzing a large amount of data and data in real time was becoming acute among many departments; there was a need for different skillsets in the employees in almost all the departments across the company. These changes across the industry were presenting new and unique challenges to the executive team.

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