E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Ayman Abuhamdieh; Julie E. Kendall; Kenneth E. Kendall

doi:10.4018/jcit.2008010104

To Support Customers in Easily and Affordably Obtaining Titles in Electronic Format IGI Global is Now Offering a 50% Discount on ALL E-Books and E-Journals Ordered Directly Through IGI Global’s Online Bookstore
Additionally, Enjoy a 20% Discount on all Other Products and FormatsBrowse Titles

Special Offers
- As Part of Our Efforts to Assist Customers with More Easily and Affordably
  Obtaining Titles in Electronic Format, IGI Global is Now Offering a 50% Discount on
  All E-Books and E-Journals Ordered Through IGI Global’s Online Bookstore*
  To support customers with accessing online resources, IGI Global is offering a 50% discount on all e-book and e-journals. This opportunity is ideal for librarian customers convert previously acquired print holdings to electronic format at a 50% discount.
  *The 50% discount is offered for all e-books and e-journals purchased on IGI Global’s Online Bookstore. E-books and e-journals are hosted on IGI Global’s InfoSci® platform and available for PDF and/or ePUB download on a perpetual or subscription basis. This discount cannot be combined with any other discount or promotional offer. Offer expires July 31, 2020.
  Browse Titles
  Convert Your IGI Global Print Holdings to Electronic Format through IGI Global’s
  InfoSci® Platform or ProQuest’s Ebook Central
  To assist our library customers, IGI Global will convert previously acquired print holdings to electronic formats directly through our InfoSci® platform or ProQuest’s E-Book Central. Send us a list of IGI Global publications you would like to convert, and we’ll promptly facilitate the set-up and access.
  Learn More
- View Over 200+ IGI Global Titles Related to Diversity and Inclusion
  IGI Global offers a rich volume of content related to diversity, inclusion, gender politics, corporate governance, LGBTQ+, civic engagement, and more. All of these titles are available in electronic format at a 50% discount making them ideal resources for online learning environments.
  View Titles
- Create a Free IGI Global Library Account to Receive an Additional 5% Discount on All Purchases
  Exclusive benefits include one-click shopping, flexible payment options, free COUNTER 5 reports and MARC records, and a 5% discount on single all titles, as well as the award-winning InfoSci^®-Databases.
  Sign Up Now!
Books
Journals
InfoSci^®-Databases
Articles/Chapters
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - K-12 Online Learning Collection
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - COPE Membership
  - Fair Use Policy
  - Open Access Publishing
  - Editorial Services
  - FAQ
Catalogs
About Us
Newsroom

E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Ayman Abuhamdieh (Indiana State University, USA), Julie E. Kendall (Rutgers University, USA) and Kenneth E. Kendall (Rutgers University, USA)

Source Title: Journal of Cases on Information Technology (JCIT) 10(1)

DOI: 10.4018/jcit.2008010104

OnDemand PDF Download:

$30.00

List Price: $37.50

Abstract

To what extent does having a Web presence reflect on an organization’s e-commerce operations? Will a mere brick-and-mortar organizational Web site guarantee online success? This case presents the experience of the New York Theatre Group (NYTG), a nonprofit performing arts organization, in integrating e-commerce in its business practices. The case begins with a very broad overview of the nonprofit sector, the performing arts industry, its delivery channels, and the theatrical production process in general. Then attention turns to NYTG itself in terms of its history, organizational structure, its market segmentation, market trends, and forecasted growth. The strategic planning at NYTG, and the programs put in place to help it achieve its objectives and mission, are detailed. A survey that maps the demographic attributes of NYTG’s patrons and subscribers is discussed. The case concludes with the current e-commerce challenges facing NYTG in particular and the nonprofit performing arts organizations in general.

Complete Article List

Search this Journal:

Reset

Open Access Articles

Volume 23: 4 Issues (2021): Forthcoming, Available for Pre-Order

Volume 22: 4 Issues (2020): 3 Released, 1 Forthcoming

Volume 21: 4 Issues (2019)

Volume 20: 4 Issues (2018)

Volume 19: 4 Issues (2017)

Volume 18: 4 Issues (2016)

Volume 17: 4 Issues (2015)

Volume 16: 4 Issues (2014)

Volume 15: 4 Issues (2013)

Volume 14: 4 Issues (2012)

Volume 13: 4 Issues (2011)

Volume 12: 4 Issues (2010)

Volume 11: 4 Issues (2009)

Volume 10: 4 Issues (2008)

Volume 9: 4 Issues (2007)

Volume 8: 4 Issues (2006)

Volume 7: 4 Issues (2005)

Volume 6: 1 Issue (2004)

Volume 5: 1 Issue (2003)

Volume 4: 1 Issue (2002)

Volume 3: 1 Issue (2001)

Volume 2: 1 Issue (2000)

Volume 1: 1 Issue (1999)

View Complete Journal Contents Listing

MLA

APA

Chicago

Export Reference

E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Abstract

Complete Article List