E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Ayman Abuhamdieh; Julie E. Kendall; Kenneth E. Kendall

doi:10.4018/jcit.2008010104

To Support Customers in Easily and Affordably Obtaining the Latest Peer-Reviewed Research, Receive a 20% Discount on ALL Publications and Free Worldwide Shipping on Orders Over US$ 295
Additionally, Enjoy an Additional 5% Pre-Publication Discount on all Forthcoming Reference BooksBrowse Titles

Special Offers
- IGI Global Converts 30 Journals to Full Gold Open Access (OA)
  With access to digital resources and OA content being critical during this time, IGI Global has converted 30 journals to full Gold OA. IGI Global OA provides a quality, expediate, high-quality OA publishing process, flexible funding options, and more, which allows researchers to benefit from freely and immediately sharing their peer-reviewed research with the world.
  Learn More
- Additional Source of OA Funding When Your Institution Invests in IGI Global’s InfoSci-Databases
  When an institution invests in IGI Global’s InfoSci-Databases, IGI Global will match the library’s investment with a fund of equal value to go toward subsidizing the OA article processing charges (APCs) for faculty at that institution when their work is submitted and accepted under OA (following peer review) into an IGI Global journal.
  Learn More
- Reduces Research Anthology Pricing
  Based on the increased interest in our Research Anthologies line from last year and understanding current budgetary limitations, IGI Global is reducing the price of our multi-volume Research Anthologies up to 50%. These publications are ideal for accommodating library budgets, as they contain hand-selected research content of the highest quality.
  Learn More
- Receive Complimentary Electronic Access to the First, Second, Third, and Fourth Edition of the
  Encyclopedia of Information Science and Technology with the Purchase of the Fifth Edition
  For a limited time, receive the complimentary e-books for the first, second, third, and fourth editions with the purchase of the Encyclopedia of Information Science and Technology, Fifth Edition e-book*. Offer is only valid when purchasing the fifth edition’s hardcover + e-book or e-book only option directly through IGI Global’s Online Bookstore (www.igi-global.com/books) and is not intended for use by book distributors or wholesalers. Contact Customer Service, cust@igi-global.com, for details. Offer expires July 1, 2021.
  Learn More
- IGI Global is Now Offering a 5% Pre-Publication Discount on
  All Reference Books Ordered Through IGI Global’s Online Bookstore*
  To support customers with accessing the latest research, IGI Global is offering a 5% pre-publication discount on all hardcover, softcover, e-books, and hardcover + e-books titles.
  *5% discount offer is eligible on hardcover, softcover, e-books, and hardcover + e-books titles and is automatically applied directly to the shopping cart. Discount offer only valid on purchases made directly through IGI Global’s Online Bookstore and offer expires 30 days after the publication’s release. This automatic discount is not intended for use by book distributors or wholesalers.
  Browse Titles
- Receive Free Shipping on Orders Over US$ 295.00
  Free shipping will be automatically applied to shopping cart orders over US$ 295.00 or more before tax, which can include a combination of print and non-shippable products (i.e. e-books, e-journals, and articles/chapters). It is only available when you order directly through IGI Global’s Online Bookstore and is only valid on standard U.S. and international shipping. There will be additional charges for express shipping and limitations may apply.
  Browse Titles
- Create a Free IGI Global Library Account to Receive an Additional 5% Discount on All Purchases
  Exclusive benefits include one-click shopping, flexible payment options, free COUNTER 5 reports and MARC records, and a 5% discount on single all titles, as well as the award-winning InfoSci^®-Databases.
  Sign Up Now!
Books
Journals
- - Journals
  - Open Access Journals
InfoSci^®-Databases
Articles/Chapters
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - K-12 Online Learning Collection
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - COPE Membership
  - Fair Use Policy
  - Open Access Publishing
  - Editorial Services
  - FAQ
Catalogs
About Us
Newsroom

E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Ayman Abuhamdieh (Indiana State University, USA), Julie E. Kendall (Rutgers University, USA) and Kenneth E. Kendall (Rutgers University, USA)

Source Title: Journal of Cases on Information Technology (JCIT) 10(1)

DOI: 10.4018/jcit.2008010104

OnDemand PDF Download:

Available

$37.50

Current Special Offers

No Current Special Offers

Abstract

To what extent does having a Web presence reflect on an organization’s e-commerce operations? Will a mere brick-and-mortar organizational Web site guarantee online success? This case presents the experience of the New York Theatre Group (NYTG), a nonprofit performing arts organization, in integrating e-commerce in its business practices. The case begins with a very broad overview of the nonprofit sector, the performing arts industry, its delivery channels, and the theatrical production process in general. Then attention turns to NYTG itself in terms of its history, organizational structure, its market segmentation, market trends, and forecasted growth. The strategic planning at NYTG, and the programs put in place to help it achieve its objectives and mission, are detailed. A survey that maps the demographic attributes of NYTG’s patrons and subscribers is discussed. The case concludes with the current e-commerce challenges facing NYTG in particular and the nonprofit performing arts organizations in general.

Complete Article List

Search this Journal:

Reset

Volume 24: 4 Issues (2022): Forthcoming, Available for Pre-Order

Volume 23: 4 Issues (2021): 2 Released, 2 Forthcoming

Volume 22: 4 Issues (2020)

Volume 21: 4 Issues (2019)

Volume 20: 4 Issues (2018)

Volume 19: 4 Issues (2017)

Volume 18: 4 Issues (2016)

Volume 17: 4 Issues (2015)

Volume 16: 4 Issues (2014)

Volume 15: 4 Issues (2013)

Volume 14: 4 Issues (2012)

Volume 13: 4 Issues (2011)

Volume 12: 4 Issues (2010)

Volume 11: 4 Issues (2009)

Volume 10: 4 Issues (2008)

Volume 9: 4 Issues (2007)

Volume 8: 4 Issues (2006)

Volume 7: 4 Issues (2005)

Volume 6: 1 Issue (2004)

Volume 5: 1 Issue (2003)

Volume 4: 1 Issue (2002)

Volume 3: 1 Issue (2001)

Volume 2: 1 Issue (2000)

Volume 1: 1 Issue (1999)

View Complete Journal Contents Listing

MLA

APA

Chicago

Export Reference

E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Abstract

Complete Article List