MLA
Ranchhod, Ashok, et al. "Factors Influencing Marketing Effectiveness on the Web." IRMJ vol.14, no.1 2001: pp.4-12. http://doi.org/10.4018/irmj.2001010101
APA
Ranchhod, A., Zhou, F., & Tinson, J. (2001). Factors Influencing Marketing Effectiveness on the Web. Information Resources Management Journal (IRMJ), 14(1), 4-12. http://doi.org/10.4018/irmj.2001010101
Chicago
Ranchhod, Ashok, Fan Zhou, and Julie Tinson. "Factors Influencing Marketing Effectiveness on the Web," Information Resources Management Journal (IRMJ) 14, no.1: 4-12. http://doi.org/10.4018/irmj.2001010101
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