Influence of Education on Travel Agencies' E-Business: An Analysis with ANOVA (A Study with Reference to Kodaikanal, Dindigul District, Tamil Nadu)

Influence of Education on Travel Agencies' E-Business: An Analysis with ANOVA (A Study with Reference to Kodaikanal, Dindigul District, Tamil Nadu)

S. Valli Devasena (Assistant Professor of Commerce, Mother Teresa Women's University, Kodaikanal, Tamil Nadu, India)
Copyright: © 2014 |Pages: 7
DOI: 10.4018/ijissc.2014040104
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The success of Travel Agency e business depends on the Educational level of its agents. Because a travel agents job involves not only making sales but also gathering information, researching travel products, analyzing options, and making recommendations, for these reasons, travel agents are often referred to travel Consultants or travel counselors. The main products of a travel agency are transportation accommodation and packaged vacations. Airline tickets are the primary products line of most travel agencies. To cope up with the changing environment, education plays an important role.
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Review Of Literature

  • Praveen Sethi (2008) pointed out that in the field of tourism, there is an increased competition for a limited customer base, completed with growing customer sophistication, customer demand for different services for different customers and different management style the travel agency sector is attending to several business at the same time to satisfy each and every customer group;

  • Jagnmohn negi (2003) states that the travel agents sell and market travel .they promote the country into a saleable commodity and proceed to mark it effectively. They sell the consolidated services of airlines shipping companies, hotels, restaurants transporters,guides,shopkeepers and souvenir sellers. travel agents therefore perform a vital catalytic role;

  • R.K malhotra (2000) points out that the function of the travel agents are five-fold though each role spills in to others coloring and shading their performance the five roles are (a) guardian of the product image, (b) arranging itinerary, (c) develping new markets new techniques and new segments, (d) marketing co-ordination with airlines, hotel, transport etc., and (e) monitoring visitors satisfactions. Travel agents are concerned with what consumer want and prefer to buy;

  • Christopher Gan November 1, 2011 there is a conceptual gap in the marketing literature, as to date there has been no published empirical research on service quality, value, customer satisfaction, or behavioral intentions that has focused on the motel industry. This study seeks to fill this conceptual gap by identifying the dimensions of service quality and empirically examining the interrelationships among the service quality dimensions, service quality, value, customer satisfaction, and behavioral intentions. A hierarchical model is used as a framework to synthesize the effects of quality, value, and satisfaction on the behavioral intentions of motel customers. Statistical support is found for 3 primary dimensions and 10 sub dimensions of service quality for motels.

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