Integrating an Expert System and DSS for Strategic Decision Support: A case study

Integrating an Expert System and DSS for Strategic Decision Support: A case study

Eli Segev, Paul Gray
Copyright: © 1989 |Pages: 13
DOI: 10.4018/irmj.1989010101
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Abstract

This article describes the methodology, design, and evaluation of an integrated strategic decision support and expert system (called SUCCESS) for use by senior management. It was developed to assist top managers of strategic business units (SBU’s) in business strategy formulation. SUCCESS allows managers to evaluate their own and their competitor’s strategy in terms of nine well-known typologies. Furthermore, it can be used to assist managers in determining the implications of proposed strategy changes. SUCCESS uses an expert knowledge base which defines each of the potential strategies in terms of28 variables to determine which strategy is matched most closely.

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