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Usually, defined in very narrow terms, business continue making conventional decisions, disconnected from nature, and probably in the dark in terms of holistic effects and feedback loops. As in Plato’s cave, multiple dazzling impacts are ignored, although paradoxically they can enlighten new scenarios for transformative action. The pressing need to preserve breathable air, drinkable water, fertile lands; can shock and temporarily blind business. However, this daze can be dialectically shifted to help business avoid permanent stupefaction.
Popular business ideas are short of generating overall prosperity, of assuring food security, well-being and healthy lives. Indicators show that economic and social upheavals are eroding institutions all over the world, and that natural resources are increasingly polluted and depleted, with the consequent social tensions, effects on health, and quality of employment.