Strategic Behavior of Firms in Differentiated Oligopoly

Strategic Behavior of Firms in Differentiated Oligopoly

T.V.S. Ramamohan Rao (Economics Department, Indian Institute of Technology, Kanpur, India)
Copyright: © 2015 |Pages: 12
DOI: 10.4018/IJABE.2015070103
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Abstract

In the context of differentiated oligopoly each firm attempts to pursue a predefined goal (such as price-cost margins, market share, dominant product line etc) and endeavors to achieve it through a specific strategy (price, advertising or any other aspect of its supply chain). That is, each firm attempts to achieve a monopoly and operate in its own niche. Contemporary studies of monopoly power concentrate on the consequences of strategic choices alone. The present study offers an algorithmic approach from a behavioral perspective to the identification of non-price strategies and objectives of individual firms that confer it a monopoly. “And as regards practically all the finished products and services of industry and trade, it is clear that every grocer, every filling station, every manufacturer of gloves or shaving cream or handsaws has a small and precarious market of his own which he tries – must try – to build up and to keep by price strategy, quality strategy – ‘product differentiation' – and advertising” – Schumpeter (1950, p. 79).
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2. Defining Monopoly3

Virtually every corporation within a broadly defined industry offers products that are differentiated from those of others in some ways that provide them the market advantage they have. In particular, Knight (1965, p.xxii) suggested that “ nearly all suppliers of economic goods and services, outside of a few fields in which the identity of the seller is lost or production is according to specifications, enjoy some degree of monopoly. Each has a monopoly within a certain area, and competition is effective only at the boundary between market areas.” Some clarity with respect to the dimensions that provide monopoly to a firm within the framework of differentiated oligopoly is necessary.

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