Technological Innovation: A Case Study of Mobile Internet Information Technology Applications in Community Management

Technological Innovation: A Case Study of Mobile Internet Information Technology Applications in Community Management

Wan Su (School of Management, Jilin University, Changchun, China), Xiaobo Xu (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates), Yangchun Li (Department of Business Administration, University of Granada, Granada, Spain), Francisco J. Martínez-López (Department of Business Administration, University of Granada, Granada, Spain & EAE Business School, Barcelona, Spain) and Ling Li (Strome College of Business, Old Dominion University, Norfolk, USA)
Copyright: © 2018 |Pages: 11
DOI: 10.4018/JGIM.2018040109


The Mobile Internet Information Technology (MIIT) has been widely accepted as one of the most promising technologies in the next decades, having various applications and different value positions. However, few published studies explore and examine the effects of MIIT on community management. Based on the Dramaturgical Theory, this article uses a case study method to get an insightful understanding of MIIT. This article found that the MIIT was used by grid organizations to realize technological innovation and change organizational routines and structures, but eventually it was shaped by them, so this new technology was only able to embed itself into the public service model as a secondary or complementary role.
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1. Introduction

It is estimated that there are roughly 2 billion smartphone users in the global market. The huge number of mobile users creates a blooming environment for the Mobile Internet Information Technology (MIIT). In broad terms, the MIIT is defined as a branch of information technology which needs connecting to the wireless or mobile Internet. The next decade is likely to witness a considerable rise in the use of MIIT. For instance, MIIT has been widely used in mobile computing, location-based services, mobile banking, mobile commerce, etc. Due to various technical applications and different value positions, the strategic and crucial role of MIIT in the domain of community management and social governance is still ill-defined. Therefore, the aim of this study is to extend the current knowledge of what effects the MIIT has on community management. Besides, this research also finds a relatively new case study paradigm based on the Dramaturgical Theory. Technological innovators could also learn lessons about how they should tackle similar technological innovation issues in their management practice.

This paper is organized as follows. Section 2 conducts the literature review. Section 3 discusses both the research question and the research methodology. Section 4 then presents findings from the case study. Section 5 further discusses these findings and the case. Section 6 summarizes the contributions of this study, and future research directions are also addressed in this section.

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