The Effectiveness of Website Quality and SEMs' Successful in Iran

The Effectiveness of Website Quality and SEMs' Successful in Iran

Hamideh Mokhtari Hasanabad (Department of Business Management, Islamic Azad University, Tehran, Iran), Leila Behboudi (Department of Business Management, Islamic Azad University, Tehran, Iran) and Masumeh Sadat Abtahi (Department of Business Management, Islamic Azad University, Tehran, Iran)
Copyright: © 2014 |Pages: 10
DOI: 10.4018/ijide.2014100105

Abstract

By providing the technological infrastructure, small and medium-sized companies are trying to use technology to provide customer satisfaction and gain profit more. In this context, this study examines the role of website quality among small and medium enterprises. In this study, a content analysis of over 35 international studies, 27 of the key variables were identified in five main categories. The main factors were namely; quality of content, quality of service, operational efficiency, long- term, short-term operational efficiency and technical quality. In this study, the authors have reported the managerial implications of each factor to give a hand to businessmen to improve their websites.
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Literature Review

In recent decades, factors such as high costs of production and storage as well as lack of market security has made big industries to separate unnecessary units, which in turn has led to the development of small and medium size businesses. These industries could success by using new technologies and lowering the costs. Nevertheless, the development of small and medium size businesses is a big deal. One way to develop these industries is the use of information systems. Therefore, companies invest huge amounts of money on information systems hoped for gaining benefits as efficacy enhancement and operational and official costs lowering. Similarly, researchers have started studying methods for information systems evaluations to gain this goal. These studies can be classified into two: first offers methods to develop information systems evaluations (Irani, 2002; 2003 ; Mcaulay,2002)and second addresses identification (DeLone and, McLean,1992).

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