Understanding Health Insurance Needs for Small Businesses in the U.S. to Formulate the Information Technology Strategy

Understanding Health Insurance Needs for Small Businesses in the U.S. to Formulate the Information Technology Strategy

Rahul Bhaskar (Steven G. Mihaylo College of Business and Economics, California State University, Fullerton, Fullerton, CA, USA) and Yi “Jenny” Zhang (Department of Information Systems and Decision Sciences, California State University, Fullerton, Fullerton, CA, USA)
Copyright: © 2012 |Pages: 11
DOI: 10.4018/jcit.2012100101

Abstract

The majority of the workers are employees of a small business in the USA. A large percentage of these employees get healthcare insurance from their employers. However, there is a discrepancy between the employees and employers when it comes to health insurance preferences. This case presents a case study of a survey conducted by a health insurance company to formulate an information technology strategy. In the light of new health care reforms, the ASBC Company is planning to use the results of this survey to formulate an information technology strategy.
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Case Description

Patient Protection and Affordable Care Act (PPACA 2010) has opened up an opportunity for health insurance companies. The mandate established by PPACA has affected the health insurance in two specific ways. First, PPACA requires that United States residents to purchase health insurance. Second, to help facilitate the purchase, the law allows each state to create their own establishment of the Health Insurance Exchange. As January 1st, 2014 is drawing near, the majority of the exchanges are entering the testing stage.

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