Current research has been carried out in India, which is emerging as one of the most promising e-commerce markets in Asia-pacific region (Kalia, 2016b; Kalia et al., 2015). In last year, India has witnessed 30.5 percent growth in number of internet users, which is highest among all the countries of World (Internetlivestats.com, 2017a). Number of online shoppers will grow to 175 million by 2020, of which 60 million will be ‘high-value’ customers who will contribute to 68 percent of total spend (Thehindubusinessline.com, 2017). For mapping of such online shoppers’ hypotheses have been proposed in this study to check association between annual online expenditure and highest single transaction amount spent by online shopper with respect to demographic variables like city of residence, education, age, gender, family income, occupation and marital status. Conceptual background based on extensive literature review of previous research is discussed below.