The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. The journal invites contributions that are both empirical and conceptual, and is open to all types of research methodologies both from academia and industry.
The services industry provides the majority of all jobs and services. Although there are many examples, the challenges for e-services are still overwhelming. The International Journal of E-Services and Mobile Applications is well-positioned to provide a critical platform for this interdisciplinary and upcoming field.
As the blur between the Internet and mobile technologies increases and the sophistication of associated applications develops, there is an increasing need for researchers in the area to find avenues to share their knowledge with like-minded colleagues. The International Journal of E-Services and Mobile Applications fills a critical niche in this ever expanding field of research by providing an avenue for these researchers to publish and a resource for others to refer to for expert opinion.
More and more services are delivered electronically and mobile platforms are increasingly used. The International Journal of E-Services and Mobile Applications focuses on areas of growing importance. Papers in the journal examine applications in a variety of different social areas: health, learning, retailing, etc. Papers are cross-disciplinary, which is important for understanding the developments of new e-services and mobile applications. For research and teaching environments in the area of ICT applications, the journal provides a new platform for learning and research dissemination.
Todays managers and academics are witnessing an era where different types of products are turned into services and new services are created at an increasing speed. Central tenet of this new highly valued academic journal is the e-servicization. The International Journal of E-Services and Mobile Applications provides rigorous and relevant insights for both managers and academics to understand how this change takes place.