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International Journal of E-Services and Mobile Applications (IJESMA)
Open Access Journal

International Journal of E-Services and Mobile Applications (IJESMA)

This journal converted to Gold Open Access on January 1, 2022
Editors-in-Chief: Rajeev Dwivedi (Eastern Washington University, USA), Adilson Yoshikuni (Mackenzie Presbyterian University, Brazil)
Indexed In: INSPEC, SCOPUS and 16 more indices
Published: Continuous Volume |Established: 2009
ISSN: 1941-627X|EISSN: 1941-6288|DOI: 10.4018/IJESMA
Latest Published Articles
Published: Feb 14, 2025
DOI: 10.4018/IJESMA.369818
Volume 17
Cheng Heng Loon, Nasreen Khan, Osman Mohamad
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Cite Article

MLA

Loon, Cheng Heng, et al. "The Key Role of Customer Touch Points Towards Optimising Customer Experience in Retail Stores." vol.17, no.1 2025: pp.1-25. https://doi.org/10.4018/IJESMA.369818

APA

Loon, C. H., Khan, N., & Mohamad, O. (2025). The Key Role of Customer Touch Points Towards Optimising Customer Experience in Retail Stores. , 17(1), 1-25. https://doi.org/10.4018/IJESMA.369818

Chicago

Loon, Cheng Heng, Nasreen Khan, and Osman Mohamad. "The Key Role of Customer Touch Points Towards Optimising Customer Experience in Retail Stores," 17, no.1: 1-25. https://doi.org/10.4018/IJESMA.369818

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Mendeley
Published: Feb 7, 2025
DOI: 10.4018/IJESMA.368752
Volume 17
Marc Pérez-Bonaventura, Wided Dafri, Ahmed Mostafa Kamel, Robin Kabha
In this article the authors explored social networks as a marketing tool for higher education institutions in the United Arab Emirates (UAE). They studied Facebook and Twitter (now X) profiles of 14... Show More
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Cite Article

MLA

Pérez-Bonaventura, Marc, et al. "Analysis of Social Networks as a Marketing Tool in Universities in the UAE Context." vol.17, no.1 2025: pp.1-22. https://doi.org/10.4018/IJESMA.368752

APA

Pérez-Bonaventura, M., Dafri, W., Kamel, A. M., & Kabha, R. (2025). Analysis of Social Networks as a Marketing Tool in Universities in the UAE Context. , 17(1), 1-22. https://doi.org/10.4018/IJESMA.368752

Chicago

Pérez-Bonaventura, Marc, et al. "Analysis of Social Networks as a Marketing Tool in Universities in the UAE Context," 17, no.1: 1-22. https://doi.org/10.4018/IJESMA.368752

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Mendeley
Published: Dec 28, 2024
DOI: 10.4018/IJESMA.365667
Volume 17
Satvik, B. Koteswararao Naik
E-learning has the potential to revolutionize higher education institutes (HEIs), yet its adoption faces significant barriers. This study aims to identify and analyze the interdependent... Show More
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MLA

Satvik, and B. Koteswararao Naik. "Barriers to the Adoption of E-Learning in Higher Education Institutes (HEI): An ISM Approach." vol.17, no.1 2025: pp.1-19. https://doi.org/10.4018/IJESMA.365667

APA

Satvik & Naik, B. K. (2025). Barriers to the Adoption of E-Learning in Higher Education Institutes (HEI): An ISM Approach. , 17(1), 1-19. https://doi.org/10.4018/IJESMA.365667

Chicago

Satvik, and B. Koteswararao Naik. "Barriers to the Adoption of E-Learning in Higher Education Institutes (HEI): An ISM Approach," 17, no.1: 1-19. https://doi.org/10.4018/IJESMA.365667

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Mendeley
Description, Mission, Scope & Coverage
Description:
The objective of the International Journal of E-Services and Mobile Applications (IJESMA) is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing... Show More
Mission & Scope:
The International Journal of E-Services and Mobile Applications (IJESMA) promotes and publishes state-of-the art research regarding different issues in the production management, delivery and consumption of e-services, self services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer e-services... Show More
Coverage:
  • Adoption and Diffusion of E-Services
  • Conceptual foundations and theoretical frameworks of e-services
  • E-Banking
  • E-Government
  • E-Health
  • E-Libraries
  • E-services and business models
  • E-services and competences
  • E-services and entrepreneurship
  • E-services and human resource management
  • E-services and innovation
  • E-services and knowledge management
  • E-services and marketing
  • E-services and security
  • E-services and strategies
  • Service science
  • Service systems
  • Servitization
  • Social Media
  • Understanding services and e-services
  • Web-based portals offering different kinds of services
Editorial Policy
IGI Global Scientific Publishing holds its journals to the highest ethical practices. View Full Editorial Policy
Publication Ethics Statement
IGI Global Scientific Publishing holds its journals to the highest ethical practices. View Full Publication Ethics Statement
IGI Global Scientific Publishing Open Access
When you publish under the OA model with IGI Global Scientific Publishing, you enable your work to be viewed by millions of readers worldwide immediately after publication and you are able to experience our personal support and commitment to editorial service. This includes:
  • Timely Publication: Quick Turnarounds & Prompt Peer Review (No Embargoes)
  • Continuous Support: In-House, Personalized Service Throughout the Entire Process
  • Cutting-Edge Technology: Proprietary Technologies & Integrations With Major Open Access Platforms
  • Diverse Options: Individual APCs, Platinum Funding, Institutional Open Access Agreements, & More
  • Research Advancement First: IGI Global Scientific Publishing Prioritizes Research Over Profit by Forfeiting Subscription Revenue
  • Unmatched Transparency: Comprehensive Visibility in Processes, Licensing, & More
  • Rapid Transformation: IGI Global Scientific Publishing is One of Few Publishers That Have Completed the Open Access Transition
  • Independence and Integrity: IGI Global Scientific Publishing is Committed to Maintaining its Autonomy as an Independent Publisher
  • Medium-Sized, Yet Powerful: IGI Global Scientific Publishing Offers Advantages of a Medium-Sized Publisher With the Reach of a Larger Publisher
Article Processing Charges
Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-anonymized peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based on the results of the double-anonymized peer review process. 

What Does IGI Global Scientific Publishing's Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

  • Digital tools used to support the manuscript management and review process
  • Typesetting, formatting and layout
  • Online hosting
  • Submission of the journal's content to numerous abstracts, directories, and indexes
  • Third-party software (e.g. plagiarism checks)
  • Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
  • All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
  • The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
    the authors
  • Professional line-by-line English language copy editing and proofreading*

*This service is only performed on article manuscripts with fully paid (not discounted or waived) APC fees.

APC Subsidizing and Funding

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global Scientific Publishing offers flexible subsidies, 100% Open Access APC funding, discounts, and more. Learn More

Open Access Funding Resources

IGI Global Scientific Publishing recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global Scientific Publishing launched an Open Access Funding Resources page for researchers to browse. This page provides a comprehensive list of OA funding sources available for researchers to secure funds for their various OA publications.

Recognizing the importance of securing funding for article processing charges (APCs) during the publication process, IGI Global Scientific Publishing has offered guidance on the optimal timing for obtaining funding.

IGI Global Scientific Publishing also provides valuable insights on how researchers can secure funding for APCs through research grants, crowdfunding, and institutional agreements, helping researchers make their work more accessible. Read more here.

Submit to This Journal
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and before you write page, which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration, please begin the submission process below.
Reviews & Statements

The services industry provides the majority of all jobs and services. Although there are many examples, the challenges for e-services are still overwhelming. The International Journal of E-Services and Mobile Applications is well-positioned to provide a critical platform for this interdisciplinary and upcoming field.

– Marijn Janssen, Delft University of Technology, The Netherlands

As the blur between the Internet and mobile technologies increases and the sophistication of associated applications develops, there is an increasing need for researchers in the area to find avenues to share their knowledge with like-minded colleagues. The International Journal of E-Services and Mobile Applications fills a critical niche in this ever expanding field of research by providing an avenue for these researchers to publish and a resource for others to refer to for expert opinion.

– Stephen Burgess, Victoria University, Australia

More and more services are delivered electronically and mobile platforms are increasingly used. The International Journal of E-Services and Mobile Applications focuses on areas of growing importance. Papers in the journal examine applications in a variety of different social areas: health, learning, retailing, etc. Papers are cross-disciplinary, which is important for understanding the developments of new e-services and mobile applications. For research and teaching environments in the area of ICT applications, the journal provides a new platform for learning and research dissemination.

– Anders Henten, Aalborg University, Denmark

Todays managers and academics are witnessing an era where different types of products are turned into services and new services are created at an increasing speed. Central tenet of this new highly valued academic journal is the e-servicization. The International Journal of E-Services and Mobile Applications provides rigorous and relevant insights for both managers and academics to understand how this change takes place.

– Jari Salo, University of Oulu, Finland
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Contact
Submission-Related Inquiries
All inquiries regarding IJESMA should be directed to the attention of:

Rajeev Dwivedi
Editor-in-Chief
International Journal of E-Services and Mobile Applications
Email: rajeevdwivedi@gmail.com

Adilson Carlos Yoshikuni
Editor-in-Chief
International Journal of E-Services and Mobile Applications
Email: adilson.yoshikuni@mackenzie.br


Author Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.com

Open Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.com

Production-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.com

Rights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.com

Publication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.com

Discoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com

Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100
Archiving
All of IGI Global Scientific Publishing's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global Scientific Publishing published content is available in IGI Global Scientific Publishing's InfoSci® platform.
Ownership and Management

The International Journal of E-Services and Mobile Applications (IJESMA) is owned and published by IGI Global Scientific Publishing.

International Journal of E-Services and Mobile Applications (IJESMA) is editorially independent, with full authority of the journal's content falling to the Editor-in-Chief and the journal's Editorial Board.

The In-House Editorial Office manages the publishing operations of the journal.

IGI Global Scientific Publishing
701 East Chocolate Avenue
Hershey, PA 17033
USA

Principal Contact
Grace Long
Managing Editor of Journal Development
IGI Global Scientific Publishing
Phone: (717) 533-8845 ext. 147
E-mail: glong@igi-global.com

Support Contact
Samantha Miduri
Development Editor - International Journal of E-Services and Mobile Applications (IJESMA)
IGI Global Scientific Publishing
Phone: 717-533-8845
E-mail: smiduri@igi-global.com