Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Vladlena Benson (Kingston University, UK), Ronald Tuninga (Kingston Business School, UK) and George Saridakis (Kingston University, UK)
Indexed In: SCOPUS
Release Date: August, 2016|Copyright: © 2017 |Pages: 525
ISBN13: 9781522505594|ISBN10: 1522505598|EISBN13: 9781522505600|DOI: 10.4018/978-1-5225-0559-4


Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Collective Intelligence
  • Crisis Communication
  • Customer Engagement
  • Entrepreneurship
  • Internet Privacy
  • Knowledge Management
  • Marketing Applications

Reviews and Testimonials

This book reports on the uses of social media in many industries, such as journalism, information technology, education, sports, and the airline industry. International contributors come from fields such as financial markets, mechanical engineering, organizational management, systems, and communication policy. Some topics examined include management of social media initial public offerings, social media and citizenship, social media for growing collective intelligence in online communities, and the Irish radio industry’s appropriation of Facebook for commercial growth. Other subjects are the role of social media in shaping marketing strategies in the airline industry, and social media and marketing practice. B&W screenshots and charts are included.

– Protoview Reviews

Highly recommended to libraries supporting programs in business, media and communications, and information technology. It is a valuable source for faculty, researchers, students, and practitioners.

– Lucy Heckman, Associate Professor/Librarian, St. John's University, American Reference Books Annual (ARBA)

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Vladlena Benson is a Course Director of the MA Management programme at Kingston Business School and a Senior Lecturer at the Department of Informatics and Operations Management, Kingston University. She teaches Information Management Strategy to MBA students in the UK and Russia, and is a visiting lecturer on the IMBA programme at IAE Lyon, France. Vladlena’s research interests are in the area of information security, information strategy and social networking. She publishes widely and her research is recognised by the British Computing Society (BCS) and the British Academy of Management (BAM). Vladlena publishes extensively in such journals as British Journal of Educational Technology, International Journal of e-Business, Computers in Human Behaviour and others.
Ronald Tuninga is the Dean of the Faculty of Business and Law at Kingston University, and is also Dean of the AVT Business School in Denmark. He earned his PhD in 1987 from Temple University. He has experience in publishing journal articles, and has also edited conference proceedings.
George Saridakis works as a Professor at Kingston University in the Small Business Research Center. He earned his PhD in 2006 from the University of Essex.