Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Vladlena Benson (University of West London, UK), Ronald Tuninga (Kingston Business School, UK) and George Saridakis (Kingston University, UK)
Indexed In: SCOPUS
Release Date: August, 2016|Copyright: © 2017 |Pages: 525
ISBN13: 9781522505594|ISBN10: 1522505598|EISBN13: 9781522505600|DOI: 10.4018/978-1-5225-0559-4


Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Collective Intelligence
  • Crisis Communication
  • Customer Engagement
  • Entrepreneurship
  • Internet Privacy
  • Knowledge Management
  • Marketing Applications

Reviews and Testimonials

This book reports on the uses of social media in many industries, such as journalism, information technology, education, sports, and the airline industry. International contributors come from fields such as financial markets, mechanical engineering, organizational management, systems, and communication policy. Some topics examined include management of social media initial public offerings, social media and citizenship, social media for growing collective intelligence in online communities, and the Irish radio industry’s appropriation of Facebook for commercial growth. Other subjects are the role of social media in shaping marketing strategies in the airline industry, and social media and marketing practice. B&W screenshots and charts are included.

– Protoview Reviews

Highly recommended to libraries supporting programs in business, media and communications, and information technology. It is a valuable source for faculty, researchers, students, and practitioners.

– Lucy Heckman, Associate Professor/Librarian, St. John's University, American Reference Books Annual (ARBA)

Table of Contents and List of Contributors

Search this Book:

Author(s)/Editor(s) Biography

Vladlena Benson is the Academic Relations and Research Director at ISACA LC and Professor of Cybersecurity at the University of West London. She is a specialist in technology governance, risk and compliance (GRC) and a Government Communications Headquarters (GCHQ)-certified Cyber Security Risk Management Frameworks practitioner. She is currently working with UK businesses on privacy and cyber security initiatives, such as the forthcoming General Data Protection Regulation (GDPR) and privacy compliance. Prof Benson's research areas cover: information privacy; cyber victimization; gender and culture differences in online behavior; digital rights and the cyber vulnerability of young people. Her work also relates to religious orientation, digital behavior and privacy on social media. She is a strong advocate for increasing diversity in the cyber security work force, and actively endeavors to bring more female talent into the digital economy. As part of her research, she currently runs a number of projects to help target the digital skills crisis - developing tools for opening up cyberspace entrepreneurship opportunities from an early age. As a result of her work in this area, Prof Benson was recognized at the Women in IT Awards 2017 for helping the development of career opportunities for women in cyber security
Ronald Tuninga is the Dean of the Faculty of Business and Law at Kingston University, and is also Dean of the AVT Business School in Denmark. He earned his PhD in 1987 from Temple University. He has experience in publishing journal articles, and has also edited conference proceedings.
George Saridakis works as a Professor at Kingston University in the Small Business Research Center. He earned his PhD in 2006 from the University of Essex.