Cultural Variations and Business Performance: Contemporary Globalism
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Cultural Variations and Business Performance: Contemporary Globalism

Bryan Christiansen (PryMarke, LLC, USA)
Release Date: March, 2012|Copyright: © 2012 |Pages: 418
DOI: 10.4018/978-1-4666-0306-6
ISBN13: 9781466603066|ISBN10: 1466603062|EISBN13: 9781466603073
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Description & Coverage
Description:

By understanding how decision-making is best made in an era of very high competition greatly pressured by the constant speed of disruptive technologies, transcultural organizations in particular can increase sustainable profitability, thus creating a "trickle-down" effect throughout the entity.

Cultural Variations and Business Performance: Contemporary Globalism offers the latest research in the field of Business Performance Management in the global economic environment of present conditions. Defined as an approach which necessitates looking at business as a whole entity instead of only at the divisional level, Business Performance Management (BPM) entails reviewing overall business performance to determine how an organization can better reach its goals. Although there are numerous publications on this topic available on the market, relatively few go into depth as to how cultural variations affect business performance in contemporary globalism. The primary objective of this publication is that of reference material for business executives, scholar-practitioners, and university students who need to better understand the importance and influence of transcultural decision-making on business performance in contemporary globalism.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Cross-Border Interfirm Networks in the Wider Europe
  • Foreign Business Environments and Entry Mode Choice
  • Intercultural Competence
  • Internationalization of Business in Emerging Countries: Brazilian Case
  • Internationalization Stages Theory
  • Managing Multicultural Talent
  • Regionalization vs. Globalization
  • Resource Based Internationalization from Small Developing Countries
  • Strategic Entrepreneurship
  • Theory of Cultural Dimensions
Reviews & Statements

The findings and conclusions of these cases act as a guide to business venturers in maintaining MNC/MNE operations to secure their businesses' success. Most of these case studies highlight the impact of culture—especially organizational culture to the effectiveness of organizational performance. As could be gleaned from most of their findings, the proper approach to organizational effectiveness is through the management of cultural differences. Thus, this concerted effort shall serve as a very important reference guide to the management of multinational firms how national or regional values and the cultural competencies of managers and other human resources shall influence corporate values and affect business success.Wherever they are located, MNCs and MNEs must survive; therefore, these entities will do whatever necessary to achieve their goals. Even if sacrificing their globalization gains by adopting more and more local values and incorporating them to their own organizational culture, it is their way to globalization.

– Dr. Ghassan Al-Qaimari, Fujairah College, United Arab Emirates

This book provides the features of globalism as such, that is to say, taking into the account not only mega-trends but also the different nuances of reality.[...] The writers of this book are specialists of intercultural themes and globalism and they are acting research and educational positions in various universities and research institutes all over the world. Book provides relatively impartial perspective for Globalism, because its authors are from different continents and several countries: USA, UK, China, Germany, Italy, Grenada, Japan, Mexico, Poland, Canada, France and Brazil. Therefore, the book provides as a whole multicultural perspective for various viewpoints of globalism increasing the relevance of the content.

– PhD Rauno Rusko - Lecturer of Management at the University of Lapland- International Journal of Innovation in the Digital Economy

This volume offers a profound and thorough analysis of the impact of the cultural factor on internationalization as a process. Both the theoretical and empirical quality of the studies is considerable. This is a well-informed book that explores and enlightens a very important research area for anybody interested in the impact that culture plays within the internationalized business world and vice-versa—the modifications national culture suffer under the impact of international business.

– Anatolie Caraganciu, Professor in the Lucian Blaga University of Sibiu, Romania
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Editor/Author Biographies
Bryan Christiansen is the Chief Executive Officer of Tactical Systems, LLC in Indiana, USA. A former business lecturer at universities in Turkey, Russia, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 20 Reference books on business, economics, and psychology, he is currently working on his Doctor of Business Administration degree at Middlesex University in London, England and is expected to graduate in 2020.
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Editorial Advisory Board
  • Russell Radford, Ellis University, USA
  • Mona Chung, Deakin University, Australia
  • Andreas Hartmann, TEC de Monterrey, Mexico
  • Susan Scott, St. George's University, Grenada
  • Paul Selinger, Igos Consulting, USA 
  • Jeremy Graves, University of Florida, USA
  • Omar Khan, Morgan State University, USA
  • Ekaterina Turkina, HEC Montreal, Canada
  • Diana Bank Weinberg, Universidad de las Americas, Mexico 
  • Julianne Seely, Grantham University, USA
  • Nigel L. Williams, University of Bedfordshire, UK
  • Mohammad Ayub Khan, TEC de Monterrey, Mexico
  • Julia Lewis Spann, Nova Southeastern University, USA
  • Nigel L. Williams, University of Bedfordshire, UK
  • Pamela Lirio, EDHEC Business School, France
  • Suzanne Gagnon, McGill University, Canada
  • Maud Oortwijn, Warwick Business School, UK