Digital Entrepreneurship and Global Innovation

Digital Entrepreneurship and Global Innovation

Ioan Hosu (Babeș-Bolyai University, Romania) and Ioana Iancu (Babeș-Bolyai University, Romania)
Indexed In: SCOPUS
Release Date: September, 2016|Copyright: © 2017 |Pages: 301
DOI: 10.4018/978-1-5225-0953-0
ISBN13: 9781522509530|ISBN10: 1522509534|EISBN13: 9781522509547
Hardcover:
Available
$195.00
TOTAL SAVINGS: $195.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$175.50
List Price: $195.00
10% Discount:-$19.50
TOTAL SAVINGS: $19.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$235.00
TOTAL SAVINGS: $235.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.

Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Education
  • Cloud Computing
  • Competitive Intelligence
  • Entrepreneurial Charity
  • Neuromarketing
  • Small and Medium Enterprises
  • Youth Entrepreneurship
Indices
Reviews and Testimonials

This collection explores the impact of new digital technologies on business innovation and collaborative processes, the role of neuromarketing in measuring unconscious marketing influence, and the correlation between the educational field and entrepreneurship. Twelve contributions investigate innovation adoption among Latin American family firms, international conventions among innovation events, group lending through the Kiva microlending website, and e-learning solutions for enhancing entrepreneurship competencies in the service sector.

– Protoview Reviews
Media
Table of Contents
Search this Book:
Reset
Editor Biographies
Ioana Iancu graduated from Political Science. She has MA studies in Management of Political Organizations and in Advertising at Babes-Bolyai University, Cluj-Napoca and MA studies in Political Science at Central European University, Budapest. She has a PhD in Sociology. She currently holds a Lecturer position at the Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania.
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). Learn More >
Ethics & Malpractice
IGI Global book and journal editors and authors are provided written guidelines and checklists that must be followed to maintain the high value that IGI Global places on the work it publishes. As a full member of the Committee on Publication Ethics (COPE), all editors, authors and reviewers must adhere to specific ethical and quality standards, which includes IGI Global’s full ethics and malpractice guidelines and editorial policies. These apply to all books, journals, chapters, and articles submitted and accepted for publication. To review our full policies, conflict of interest statement, and post-publication corrections, view IGI Global’s Full Ethics and Malpractice Statement.