Global Mobile Commerce: Strategies, Implementation and Case Studies

Global Mobile Commerce: Strategies, Implementation and Case Studies

Wayne Huang (Ohio University, USA), Yingluo Wang (Jiao-Tong University, China) and John Day (Ohio University, USA)
Indexed In: SCOPUS View 1 More Indices
Release Date: September, 2007|Copyright: © 2008 |Pages: 456
DOI: 10.4018/978-1-59904-558-0
ISBN13: 9781599045580|ISBN10: 1599045583|EISBN13: 9781599045603
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Description & Coverage
Description:

In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level.

Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Advertising via Mobile Devices
  • Bluetooth and WiMax
  • Bluetooth Enabled Personal Digital Assistants
  • Customer-Centric Perspective
  • Diffusion and Adoption of Standards
  • Digital Multimedia Broadcasting
  • Global Mobile Logistics
  • Individual Telecommunications Tariffs
  • M-commerce Market Development
  • M-commerce Networks
  • Mobile Automotive Cooperative Services (MACS)
  • Mobile Business Process Reengineering
  • Mobile Commerce Payment Systems
  • Mobile Customer Services
  • Mobile Data Services
  • Mobile Service Business Opportunities
  • Mobile Technology Provision in Health Service
  • Mobile Television
  • Mobile Value-Added Services
  • Mobile Wireless Technology
  • Next-Generation M-Logistics
  • Policy-Based Security
  • Strategy Aligned Process Selection
  • The Future of M-Commerce
  • Wi-Fi Technology in Higher Education
Reviews & Statements

This books attempts to take a first step towards bridging the gap to explore and examine those important issues from the different perspectives of the three continents: Europe, North America, and Asia

– Wayne W. Huang, Ohio University, USA

In this text, 51 international academics and researchers contribute 20 chapters examining challenges involve in creating and implementing global m-commerce development strategies. The chapters combine theory, research, and practice, offering in-depth investigations and case studies illustrating the research through real-world examples.

– Books News Inc . (2008)
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Editor/Author Biographies
Dr. Wayne W. Huang is Associate Professor at the Department of Management Information Systems, College of Business, Ohio University. He was a visiting scholar in University of Georgia, USA, and a faculty member in University of New South Wales, Australia and Chinese University of Hong Kong, Hong Kong. His main research interests include Group Support Systems (GSS), electronic commerce, eEducation, knowledge management, and software engineering. He is on the Editorial Boards of Information & Management (I&M), International Journal of Global Information Management (JGIM), International Journal of Internet and Enterprise Management, and Journal of Data Management (JDM).
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