Handbook of Research on Global Fashion Management and Merchandising

Handbook of Research on Global Fashion Management and Merchandising

Alessandra Vecchi (London College of Fashion, U.K.) and Chitra Buckley (London College of Fashion, U.K.)
Release Date: May, 2016|Copyright: © 2016 |Pages: 862
DOI: 10.4018/978-1-5225-0110-7
ISBN13: 9781522501107|ISBN10: 152250110X|EISBN13: 9781522501114
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Description & Coverage
Description:

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices.

The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Augmented Reality
  • Blogging
  • Creativity
  • E-Commerce
  • Entrepreneurship
  • Luxury Market
  • Organizational Leadership
  • Sustainability
Reviews and Testimonials

By capturing the sheer diversity of substantive research in subjects from creativity, innovation and strategic management to technology in fashion and international business practices, Vecchi and Buckley aim to demonstrate the need for a multi-faceted perspective on global fashion management. Until now, these topics have been explored as independent fields in fashion management research, which effectively contradicts the interrelatedness of real world practice in international markets. Their motivation for taking this approach was driven by a determination to illuminate the inherent complexity of fashion management and merchandising practice in an era of globalization.

– ProtoView Reviews
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Editor/Author Biographies
Dr. Alessandra Vecchi is an Assistant Professor in the Department of Management at the University of Bologna in Italy where she holds a Marie Curie Fellowship. Additionally, she holds the position of Senior Research Fellow at London College of Fashion. Besides teaching several subjects, mostly in the field of International Business and Operations Management at a postgraduate level, she supervises MA and Ph.D. students in a wide array of Fashion Management-related subjects. She has a significant track record of high-profile publications and her research interests tend to be of a multidisciplinary nature and rather eclectic.
After graduating in Business and French from Aston University, Chitra Buckley started out her career in fashion retail, buying for high-end department stores and specialist retailers in the UK and Canada. After moving back to Europe, she attained a M. Phil from the London College of Fashion on the “Interaction between buyers, merchandisers and designers in product design and development: Case Study of Top Shop.” She currently leads the MA in Fashion Entrepreneurship & Innovation at London College of Fashion, mentors emerging fashion designers and develops collaborative projects between industry and education in the UK and overseas. Current research interests include fashion micro-enterprises and SMEs, accelerators and incubation models in fashion, entrepreneurial orientation and business models.
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