Managing Diversity, Innovation, and Infrastructure in Digital Business

Managing Diversity, Innovation, and Infrastructure in Digital Business

Nilanjan Ray (Adamas University, India)
Release Date: August, 2018|Copyright: © 2019 |Pages: 287
ISBN13: 9781522559931|ISBN10: 1522559930|EISBN13: 9781522559948|DOI: 10.4018/978-1-5225-5993-1


In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.

Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Big Data
  • Consumer Decision Making
  • Digital Communication
  • E-Business
  • Electronic Word of Mouth
  • Internet Marketing
  • Marketing
  • Opinion Leaders
  • Social Media Marketing
  • Supply Chain

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Dr. Nilanjan Ray is from Kolkata, India. He has obtained his PhD(Mkt); M.Com (Mkt); MBA (Mkt), STC FMRM (IIT-Kgp). He has 8 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project. Dr. Ray has contributed over 57 research papers in reputed National and International Referred, Peer Reviewed Journals, Proceedings and 6 Edited Research Hand Books from Springer , IGI-Global USA and Apple Academic Publisher CRC Press A Taylor & Francis Group, USA . He has also associated himself as a reviewer of Tourism Management Elsevier, Journal of Service Marketing Emerald Group Publishing Limited, Journal of Business and Economics, Research Journal of Business and Management Accounting and as an Editorial Board Member of several referred Journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia, Fellow Member of Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA.