Mobile Services Industries, Technologies, and Applications in the Global Economy
Book Citation Index

Mobile Services Industries, Technologies, and Applications in the Global Economy

In Lee (Western Illinois University, USA)
Release Date: August, 2012|Copyright: © 2013 |Pages: 368|DOI: 10.4018/978-1-4666-1981-4
ISBN13: 9781466619814|ISBN10: 1466619813|EISBN13: 9781466619821
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As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models.

Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Augmented Reality Based Applications
  • Location-Based Social Networks
  • M-Commerce
  • Mobile Advertising
  • Mobile and Wireless Industry
  • Mobile Banking
  • Mobile Broadband Service
  • Mobile Service Applications
  • Mobile Social Networks
  • RFID

Reviews and Testimonials

The 18 papers in this collection examine competition and dynamics within the mobile service industries, technologies and standards for new mobile services, and the state-of-the art in mobile applications. The contributors discuss whether the diffusion of mobile service is an evolutionary process, the relationship between fixed wire and mobile broadband, the smartphone market in China, runtime discovery of web services in mobile environments, and HTML 5. The application chapters describe recommendation systems for online articles, location-based social networks, near-field communication adoption factors, and RFID systems for delivering healthcare.

– Book News Inc. Portland, OR

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

In Lee is a professor in the School of Computer Sciences at the College of Business and Technology at Western Illinois University in the US. He is a two-time winner of the Research Excellence Award in the College of Business and Technology at WIU and is the founding Editor-in-Chief of the International Journal of E-Business Research. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Production Research, Decision Support Systems, Computers and Operations Research, International Journal of Production Economics, Business Horizons, Knowledge and Process Management, Journal of Small Business Management, Management Decision, Computers and Education, International Small Business Journal, Computers in Human Behavior, Business Process Management Journal, Computers and Industrial Engineering, and others. Prior to his academic career, he worked for a number of multinational corporations, as well as serving as a consultant for various government agencies and private organizations. His current research interests include web technology development and management, investment strategies for computing technologies, and mobile services. He received his PhD in Business Administration from the University of Illinois at Urbana-Champaign.