Music and Messaging in the African Political Arena

Music and Messaging in the African Political Arena

Uche T. Onyebadi (Texas Christian University, USA)
Release Date: January, 2019|Copyright: © 2019 |Pages: 321
ISBN13: 9781522572954|ISBN10: 1522572953|EISBN13: 9781522572961|DOI: 10.4018/978-1-5225-7295-4


Political campaigning affects numerous realms under the communication umbrella with each channel seeking to influence as many individuals as possible. In higher education, there is a growing scholarly interest in communication issues and subjects, especially on the role of music, in the political arena.

Music and Messaging in the African Political Arena provides innovative insights into providing music and songs as an integral part of sending political messages to a broader spectrum of audiences, especially during political campaigns. The content within this publication covers such topics as framing theory, national identity, and ethnic politics, and is designed for politicians, campaign managers, political communication scholars, researchers, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Authority Challenges
  • Ethnic Politics
  • Framing Theory
  • Language in Representation
  • National Identity
  • Negative Campaigning
  • Political Communication
  • Power Strategies
  • Social Healing
  • Thematic Analysis

Table of Contents and List of Contributors

Search this Book:

Author(s)/Editor(s) Biography

Uche Onyebadi is an Associate Professor and Chair of the Journalism Department in the Bob Schieffer College of Communication, Texas Christian University, USA. He also served as the Director of the School of Journalism, Southern Illinois University, Carbondale, IL, USA (2014-2016). Onyebadi holds a doctoral degree in journalism, with specialization in political communication, from the University of Missouri, Columbia- Missouri, USA. His research interests include political communication, media and politics, mass communication theory, media ethics, and international communication. His articles have been published in communication journals such as the Journal of Mass Media Ethics, International Communication Gazette, Journalism: Theory, Practice & Criticism, Media, War & Conflict, International Communication Research Journal, and Journal of Broadcasting & Electronic Media.