The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized world—how to seize digital opportunities, mitigate threats, and transform traditional values into digital assets.

New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.

Covering a broad spectrum of theoretical and methodological approaches, the book welcomes both qualitative and quantitative contributions. Multidisciplinary and interdisciplinary submissions are encouraged, providing evidence-based insights on digital technologies, transformation, e-business, data strategy, and other key facets of digital strategy. This edited volume goes beyond simply identifying the problem—it serves as a practical guide, offering scholars a deep collection of theories, methodologies, and real-world insights to help organizations thrive in the ever-evolving landscape of digital strategy.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Analytics Strategy
Business Transformation
Competitive Strategy
Data Strategy
Decision-Making in Entrepreneurship
Digital Business Strategy
Digital Communication in Business
Digital Culture
Digital Disruption
Digital Marketing
Digital Media
Digital Organizations
Digital Technologies
Digital Transformation
E-Business
New Business Models
Social Media
Systematic Literature Review

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Editor/Author Biographies

Ayşe Meriç YAZICI (PhD) is from Istanbul Gelisim University, Istanbul, Turkey. She received her bachelor’s degree in Public Administration and received her master’s degree in Business Administration. She holds Ph.D. in Business Administration and received her post-doctoral in Space Humanities research platform at Lund University, Sweden. She is also part of a group at the Blue Marble Space Institute of Science in Seattle, Washington, U.S.A. analysing approaches to sovereignty in the space settlement of Mars. Her research interests comprise networks and partnerships in diverse disciplines. She has been working on biomimicry, business management, and space technology. She published many articles and book chapters both in Turkish and English. In addition, she is also editor-in-chief of the Scientific Journal of Space Management and Space Economics and on the editorial board of Studia Humana.

Ahmad Albattat is an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He received a PhD in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM), Malaysia. He worked as an Assistant Professor, Ammon Applied University College in Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He had been working for the Jordanian hospitality industry for 17 years. His teaching and consulting fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics, Niccolò Cusano University, Italy. He is Lecture in Applied Organizational Behaviour, Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) “St. Paul The Apostle”, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is Adjunct Professor at Faculty of Economics, Lovely Professional University (LPU), Phagwara, India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Professor, University of Pannonia, Hungary. Ranked #7 worldwide the most productive family economics scholars according to the ranking published by Texas State University. He’s teaching and consultancy fields include strategic management, leadership development, cross-cultural management, international hospitality management. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer, Routledge and IGI Global).

Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled “Medical Tourism in Lebanon”. She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years’ experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit..) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc.

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