Political Influence of the Media in Developing Countries

Political Influence of the Media in Developing Countries

Lynete Lusike Mukhongo (Moi University, Kenya) and Juliet Wambui Macharia (Moi University, Kenya)
Indexed In: SCOPUS
Release Date: January, 2016|Copyright: © 2016 |Pages: 303
ISBN13: 9781466696136|ISBN10: 1466696133|EISBN13: 9781466696143|DOI: 10.4018/978-1-4666-9613-6


The media plays an intricate role in the political economy of developing nations as it conveys the social issues and impacts of a government’s legislation and policy. However, information is often miscommunicated or biased in emergent economies as media owners often tailor news and advertisements to promote their own agendas rather than meet the needs of citizens.

Political Influence of the Media in Developing Countries analyzes the use and structure of media in political forums in developing nations. Featuring research on the effects of the media on news consumption and the professional and ethical difficulties journalists and editors face in the dissemination of political messages, this publication is an essential reference source for policy makers, academicians, politicians, students, and researchers interested in the adoption of various media formats used to promote the political environment and civic engagement within developing countries.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Democracy
  • Elections
  • Gendered Media
  • Media Ethics
  • Participatory Radio
  • Political Economy
  • Press Freedom
  • Social Media
  • Youth Participation

Reviews and Testimonials

Editors Lynete Lusike Mukhongo and Juliet Wambui Macharia present students, academics, researchers, policy makers, and professionals working in a wide variety of contexts with a collection of academic and expert contributions investigating the influence that the media has on politics in developing countries. The editors have organized the sixteen contributions that make up the main body of the text in four parts devoted to media, democracy, and political transitions; media, participation, and political debates in developing countries; new media technologies and politics; and gender, media, and politics.

– ProtoView Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Lusike Lynete Mukhongo is a Senior Lecturer in the Department of Communication Studies, Moi University. She holds a PhD in Communication Studies, focusing on rethinking the dialogues of media influences among urban youth audiences in Africa. She is passionate about the role of media in social and political change in Africa, and her research interests include: Social media and Political Change; Media, Governance and Human Rights; and Gender and Armed Conflicts. She has also won various research awards such as German Academic Exchange Service (DAAD); Coimbra Group Scholarship Programme for Young African Researchers, Moi University 5th URF Fund; and The British Academy International Partnership and Mobility (IPM) Grant. She also currently holds the position of Deputy Director, Students and Academic Affairs, Moi University, Nairobi Campus.
Juliet Wambui Macharia is an Associate Professor of Communication Studies and Head of Department of Human Resource Development, at Karatina University. She holds a PhD in Educational Communication Technology (Moi University), a Masters in Teaching English (University of Birmingham, 1990), PGD in Public Relations (Presbyterian University of East Africa, 2011) and a PGD in Personnel Management, (Cambridge International College, U.K., 1992). She has 25 years teaching experience both at undergraduate and postgraduate university levels. She joined Karatina this year (2015) as an Associate Professor. She has occupied several administrative positions, among them Head of Department of Communication Studies, Moi University. She has attended many international and local conferences, seminars and workshops. She is a published author of many articles in peer-reviewed journals and several chapters in books. She is an editor of several peer reviewed Journals. She has conducted sponsored and self-sponsored research. Her research interests are: Gender, communication, Media, politics, Culture and Public Relations.