Education and research in the field of electronic commerce technology can prove problematic without the proper resources and tools on the most relevant issues, trends, and advancements.

Selected Readings on Electronic Commerce Technologies: Contemporary Applications supplements course instruction and student research with quality articles focused on key issues concerning the technologies and applications of electronic commerce. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-marketing, IT business, and mobile commerce depict the most relevant and important areas of classroom discussion within the categories of fundamental concepts and theories; development and design methodologies; tools and technologies; application and utilization; critical issues; and emerging trends.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Advertising on the Web
Consumer trust and behavior
E-auctions
Electronic Banking
E-Marketing
E-Services
Internet trading
IT business
Mobile Commerce
Outsourcing
Technology and SMEs

Reviews & Statements

This publication presents a set of first-class articles on contemporary electronic commerce technologies written by renowned scholars, scientists, and industrialists from all over the world.

– Wen-Chen Hu, University of North Dakota, USA

Written for software developers and students of information technologies, this reference volume also discusses the growing importance of fuzzy logic concepts to develop these software platforms.

– Book News Inc. (Decemeber 2008)

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Editor/Author Biographies

Wen-Chen Hu received a BE, an ME, an MS, and a PhD, all in Computer Science, from Tamkang University, Taiwan, the National Central University, Taiwan, the University of Iowa, Iowa City, and the University of Florida, Gainesville, in 1984, 1986, 1993, and 1998, respectively. He is currently an associate professor in the Department of Computer Science of the University of North Dakota, Grand Forks. He was an assistant professor in the Department of Computer Science and Software Engineering at Auburn University, Alabama, for years. He is the Editor-in-Chief of the International Journal of Handheld Computing Research (IJHCR) and an associate editor of the Journal of Information Technology Research (JITR), and has acted as editors and editorial advisory/review board members for over 30 international journals/books and served more than 30 tracks/sessions and program committees for international conferences. He has also won a couple of awards of best papers, best reviewers, and community services. Dr. Hu has been teaching more than 10 years at the US universities and over 10 different computer/IT-related courses, and advising more than 50 graduate students. He has published over 100 articles in refereed journals, conference proceedings, books, and encyclopedias, edited seven books and conference proceedings, and solely authored a book titled Internet-Enabled Handheld Devices, Computing, and Programming: Mobile Commerce and Personal Data Applications. His current research interests include handheld/mobile/smartphone/tablet computing, location-based services, Web-enabled information system such as search engines and Web mining, electronic and mobile commerce systems, and Web technologies. He is a member of the IEEE Computer Society and ACM (Association for Computing Machinery).

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