Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements

Michael A. Brown Sr. (Florida International University, USA)
Indexed In: SCOPUS
Release Date: December, 2016|Copyright: © 2017 |Pages: 294
ISBN13: 9781522519638|ISBN10: 1522519637|EISBN13: 9781522519645|DOI: 10.4018/978-1-5225-1963-8


There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement.

Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Computer Mediated Communications (CMC)
  • Crisis Communication
  • Return on Investments
  • Social Networking and Individual Performance (SNIP)
  • Social Networking Engagement
  • Web 2.0

Table of Contents and List of Contributors

Search this Book:

Author(s)/Editor(s) Biography

Michael A. Brown earned his PhD in Public Administration and Urban Policy, International Business, from Old Dominion University (ODU) in 2011. He is teaching social media and communication online for Florida International University (FIU). He previously taught at ODU and the University of Maryland University College (UMUC). He created three courses for FIU, and all have been recognized by Quality Matters (QM). QM is a nationally recognized faculty peer review organization for online and hybrid course design, signaling the best offerings in education. He is currently the deputy director of Public Affairs for a joint military organization at Fort Eustis in Newport News, Va. This PR professional has more than 40 years of military and civilian experience combined, and is an Air Force retiree who served 24 years in uniform.