Strategies for Business Sustainability in a Collaborative Economy

Strategies for Business Sustainability in a Collaborative Economy

Ramona-Diana Leon (National School of Political and Administrative Studies, Romania)
Indexed In: SCOPUS
Release Date: June, 2020|Copyright: © 2020 |Pages: 440
DOI: 10.4018/978-1-7998-4543-0
ISBN13: 9781799845430|ISBN10: 1799845435|EISBN13: 9781799845447|ISBN13 Softcover: 9781799852131
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Description & Coverage
Description:

Against the backdrop of globalization, digitalization, and the new entrance of Generation Z on the labor market, the economic environment has started to become more dynamic, complex, and uncertain. New management, marketing, and accounting tools and strategies are needed to improve a company’s sustainability in the current collaborative economy.

Strategies for Business Sustainability in a Collaborative Economy is a collection of innovative research that focuses on organizational tools and practices that may foster a company’s success in the new economic context, which is defined by the faster pace of technological progress and the entrance of Generation Z on the labor market. Thus, it analyzes how Generation Z transforms human resources policies and practices and how they change the concept of sustainability through their needs and expectations. Highlighting a wide range of topics including resource management, knowledge-based firms, and business models, this publication examines how business models evolve given the success recorded by newer companies. This book is ideally designed for entrepreneurs, executives, managers, economists, academicians, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Models
  • Corporate Strategy
  • Customer Relationship Management
  • Emotional Intelligence
  • Human Resources Management
  • Knowledge Management
  • Knowledge-Based Firms
  • Marketing Strategies
  • Organizational Tools
  • Resource Management
  • Strategic Management
  • Sustainability
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Editor/Author Biographies

Ramona-Diana Leon worked in several projects about strategic knowledge management and quality management. In the last five years, Ramona published several books, book chapters and articles in the field of knowledge management, strategic management, and emotional intelligence. Besides, she is a full member of the International Association for Knowledge Management and she has a wide experience in Europe, collaborating with academics and managers from Romania, Spain, and the UK.

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