In this work for researchers and industry practitioners, international contributors in business information systems, economics, and telecommunication engineering report on the latest research, theories, and practical experiences related to business models in mobile services. Section 1, on human factors in mobile services, examines consumers' service acceptance models, trust, and psychological perspectives on mobile services. Topics include adoption of mobile video-call services, and consumer adoption of mobile phones in Malaysia. Section 2 addresses user characteristics, specific technology factors, and attitudinal and behavioral perspectives on new mobile technologies. Research is presented on topics such as adoption of mobile reading devices in the book industry, and factors affecting mobile phone use among undergraduates in Turkey. Section 3 discusses business aspects of mobile services management, with chapters on topics such as mobile services as resources for consumer integration of value in a multi-channel environment, and justifying RFID investment to enable mobile service applications in manufacturing and supply chains. Lee is affiliated with Western Illinois University.
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