Academic Tourism: A Segment on the Rise

Academic Tourism: A Segment on the Rise

Jakson Renner Rodrigues Soares
DOI: 10.4018/978-1-5225-8494-0.ch013
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This chapter aims to present the academic tourism segment as a rising trend that can improve indicators, both academic and marketing, of tourist destinations. On the one hand, economistic arguments were presented; on the other, the academic tourist can be highlighted as a source of reliable information about the destination. That is, returning to their place of origin, the individual will share their experience with other people, including students, commenting on their experiences at the university, and of course, on the receiving destination. At this time, both the power of attraction of their listeners to the place will increase and will act as a paradiplomacy. However, both financial aspects (impacts of academic tourism) and marketing (influence on the image of the destination) are strong arguments for betting on this segment, both from the academic literature, as well as destinations with good universities.
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Academic Tourism As A Segment

This research has tried to revise some types of tourism with related motifs, comparing these different motivations that, after all, coincide in the definition that is closer to this type of tourism. According to the literature consulted, in general, when it comes to the trips made by students for study purposes, many are the terms that attempt to characterize them. Before dealing directly with this topic, it should be noted that according to Asquerino (2013), the educational offer of a country can become an important tourist attraction that destinations need to know how to take advantage. The paper refers to the term tourism studies as a market niche with tourist particularities that differentiate it from other passenger profiles.

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