Accessing the Finest Minds: Insights into Creativity from Esteemed Media Professionals

Abstract

This chapter argues that the communications of organisations that present awards and prizes can help foster creative excellence. The communications feature expert, distinguished media professionals who share their insights and advice about work in various media industries or sectors. These significant remote models can help both present and future media practitioners hone their skills and deepen their knowledge of creative processes. The BAFTA Guru program serves as the case study for the chapter, which offers a range of creative insights applicable to different media sectors based on the reflections of the Guru experts, as well as advice for enhancing creativity in everyday life for individuals who do not work in media.